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Mark B. | Elance
 
176985602337900
Last Sign-in: May 18, 2015

Mark B.

Google Adwords PPC Expert, Display and Social
   United States
  |   Glendale, AZ
  |  12:12 pm Local Time

Overview

Minimum Hourly Rate $36
  |  
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Google Adwords Certified Search Professional
Google Adwords Certified Display Professional
Google Analytics Certified Professional
Bing Yahoo! Adcenter Certified Professional

See certifications in profile for verification. Also included with all proposals.

Proficencies:
Analytics, reporting, and statistical analysis
PPC campaign development and management
PPC account set up
Keyword research and keyword selection
PPC ad copy
PPC account optimization for CTR, Conversions, and CPA with automation

Read More »
Oct 30, 2013|Marketing Strategy|Private|Completed
|
5.0
Oct 22, 2013|Ad Campaigns|Private|Completed
Oct 10, 2013|Ad Campaigns|Private|Completed
|
5.0
Oct 4, 2013|Ad Campaigns|Private|Completed
|
5.0

View All »

Portfolio

The results from managed PPC accounts for current and previous clients
Putting a total web presence together for maximum sales and ROI
Methods and check lists to create, fix, and manage online reputation.
Research: how companies are meeting the demands of online consumers
Questionnaire to help define the goals and objectives of advertising campaigns.

Skills (10)

Tested
Internet Marketing
Internet Marketing Test
My Score
avg
Passed
Business Analysis
Business Strategy Test
My Score
avg
Marketing
Marketing Methods and Techniques Test
My Score
avg
Passed
Social Media Marketing
Social Media Marketing Test
My Score
avg
Passed
English
Bing Ads
Bing Ads
My Score
avg
Facebook Marketing
Google AdWords
Google Analytics
Display Ads

Service Description

There's about a half-dozen different names for it, like Search Engine Marketing, Internet Marketing, Digital Marketing, Online Marketing, even Pay-Per-Click Marketing, along with the alphabet soup of SEM, PPC, CPC, and who knows what else, but whatever you decide to call it -- I've got a passion for it!

Doing the keyword research to trigger an ad for just the right searcher, selecting the right words in ad text to entice that searcher to click, and landing them on the page crafted for a conversion -- that's what gets me up and going every morning. (After a judicious quantity of freshly brewed French-press java, of course!)

But then it's never over -- because the process of optimization of those PPC campaigns begins anew every day. Analyzing the CTR, ad position, the cost-per-click and most importantly, the cost-per-acquisition is the puzzle to be solved on a continual basis.

Why do I love all this? Because it brings together my love for advertising -- for crafting a single effective sentence that does exactly what I want it to do my love for analysis -- for allowing me to analyze the numbers, to do research and to wrap it all up in a package that brings someone a tidy profit. Isn't that what we all get up in the morning for?


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Keywords

Google Adwords PPC Expert
Display and Social
marketing
advertising
strategy
lead generation
market research
Company Snapshot
Sales & Marketing
2
Elance Level
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  • 12 months
  • Lifetime
Jobs
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0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
markbert
Type
Company
Member Since
February 2011
Elance URL
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Mark B. | Elance

Mark B.