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Mary Beth G. | Elance
 
176985602337900
Last Sign-in: May 16, 2015

Mary Beth G.

   United States
  |   New York City, NY

Overview

I help media companies by quickly providing profitable, innovative, effective product and marketing solutions. In my career, I have often led businesses thru change as the problem solver with real world, hands-on experience that enables me to identify and maximize efficiencies. I develop and oversee implementation of the right process to focus the teams to be more effective; crafting the right marketing that understands what consumers really want while building an innovative environment where people can be creative and develop new ideas.

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Portfolio

Please view my online portfolio at www.marketingbymarybeth.com to see examples of my...

Skills (10)

Tested
Digital Marketing
Mobile Devices
Social Media Marketing
Mobile Marketing
Strategic Partnerships
Digital Strategy
Digital Media
Advertising
Marketing Strategy
Lifestyle

Employment

Time Inc.
Vice President, Digital
2014 - Present
Responsible for specific new digital initiatives that span multiple brands within the Time Inc. Lifestyle portfolio. Recent results: - Launched new digital beauty product across mobile, desktop and...
Marketing by Mary Beth
Marketing Consultant
2013 - 2014
Generating revenue by providing effective and innovative new products and B2B marketing solutions. Clients include: - Time Inc.: As Vice President, Digital, I managed the digital product roadmap...
BlogHer, Inc.
Chief Marketing Officer
2013 - 2013
Promoted to CMO role from SVP Sales Marketing. Continued as member of the Executive Team. Led BlogHer's social, digital and event marketing efforts which encompassed pre-sales (Sales Marketing),...
BlogHer, Inc.
Senior Vice President, Sales Marketing
2012 - 2013
Recruited in February 2012 to build a Sales Marketing team including oversight of the Sales Planning team. Within a few months, I was asked to also manage the post-sale Client Services team located...
Univision Communications
VP Sales Marketing, Univision Interactive Media
2008 - 2012
Recruited to build a Digital Sales Marketing department in 2008. Lead team of online and mobile sales marketers thru sales strategy, sales colleteral and ideation process. Created national and...
NBC Universal
VP, Sales Marketing, iVillage
2006 - 2008
Recruited to join iVillage as first employee post NBCU purchase of iVillage and tasked with launching a Sales Marketing department. Grew pre and post sales team to 10 people in 2 years. Developed...
LIME
VP, Integrated Sales and Marketing
2005 - 2006
LIME, a Steve Case Revolution Company acquired by Gaiam in 2007. Launched LIME on 9 media platforms (TV, Sat. Radio, Online, Broadband, Mobile, VOD, enewsletters, Podcasts and DVD) as a multi-media...
USA Networks
Director of Advertising
1994 - 1998
Recruited to lead advertising department for USA Network and the Sci-Fi Channel. Oversaw creative and strategic marketing for branding, consumer tune-in, ad and affiliate trade campaigns, media...
Mad Dogs & Englishmen
Account Director
1993 - 1994
Recruited to be the first account manager at this award winning print creative advertising shop. Reported to President. Oversaw strategic planning, creative development, account management and...
DDB Needham NY
Account Executive
1988 - 1993
Recruited into prestigious account management training program. Trained in account service, media planning, traffic, research, creative development and production. Managed accounts for major brands...

Education

Middlebury College
BA
-
Dartmouth College
Summer Session
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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MarketingByMary...
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Mary Beth G. | Elance

Mary Beth G.