25+ years experience-- I possess powerful written communication skills from creative writing to sales-oriented copy. Uniquely adept at creative solutions to difficult challenges. One client referred to me as able to see through the trees.
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Worked on marketing campaigns that generated year over year sales increases of over 10%.
A TV commercial I developed the strategic direction for was nominated for an Emmy.
Authored many newsletters, pamphlets, sales letters, press releases, print ads and brochures for various companies on a wide range of...
Feb 6, 2012|Marketing Strategy|Private|Working
Jan 27, 2012|Marketing Strategy|Private|Completed
Jan 23, 2012|Marketing & Sales Consulting|Private|Working
Dec 23, 2011|Article Writing|Private|Completed
Marketing Plan Development including S.W.O.T. analysis
Media Allocation and Budget/Calendar Recommendation
Target Audience Modeling and Media Overlay for ROI
Advertising Development and Strategy
I LOVE WRITING OF ALL KINDS (My preferred projects)
Over 25 years experience in advertising and marketing from both ad agency and corporate perspective.
Ad agencies I have worked for include Ogilvy & Mather Direct, Kobs & Draft (a/k/a Draft Worldwide), NW Ayer, Epsilon, Strategics Advertising. Advertising accounts I have handled include Vanguard Investments, American Express, Seagram, HBO, CBS Video, Polaroid, Citibank, MasterCard, and many others. Companies I have served as marketing director include Planned Parenthood, Hampton Jitney and others.
Integral knowledge of current marketing trends and impact of social media
As a freelancer, have worked with major companies to improve their profits and increase customers....no company is too large or too small
Excellent analytical skills
Customer Service Analysis and Guidance
Client references and recommendations available upon request.
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