I help companies with their online direct marketing--mostly email--from concept to copy to implementation.
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Whether you have an in-house marketing list that you're sure could be producing more sales, or you know that you should be generating one, I can help you.
If you are losing sales on your web site and are not collecting information from those potential customers to market to them later, I can help you.
If you're afraid of sending too many emails to your customers and newsletter list...I can't help you. People are only bothered by...
Jun 6, 2012|Email Marketing|Private|Completed
Jun 4, 2012|Lead Generation|Private|Completed
May 10, 2012|Marketing Strategy|Private|Completed
May 8, 2012|Email Marketing|Private|Working
Good Direct Marketing.
(I save the clever stuff for my clients.)
They say that implementation is the chariot of genius and when email is done right, with swan-like grace, rigorous implementation and ruthless tracking, IT WORKS.
I love direct marketing, and it seems to love me back. I get to speak nationally and write articles for the Direct Marketing Association's newsletter. I've won some awards, had my emails blogged about (and re-Tweeted) in tech circles, and even had one campaign chosen by a multivariate testing firm as a case study (when my new copy increased landing page conversions by 91%).
Besides just "results", here's the nuts & bolts of what I do...
I primarily help companies with their email marketing programs.
Landing Pages & White Papers
This frequently includes writing the landing pages and white papers that either convert to sales or organically grow in-house, opt-ed in lists.
Search Engine Marketing & Social Media Marketing
I have also helped companies leverage successful campaigns across other online media including PPC and even social media (yes, you can and should quantify the exact, bottom line sales benefits from social media efforts).
Off the Wall Solutions
The first worthwhile thing that I ever learned about marketing is that a lot of marketing doesn't work. It simply does not pay for itself.
You may have a huge, easily identifiable market but you can't afford a Superbowl ad, let alone a full page in your industry's...
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