I'm a sales focused social media and marketing consultant, combining my background of business to business sales, social media, and agency work. This experience gives me a unique perspective to assist a variety of clients, and keeps me more focused on sales driving efforts than the average marketing manager.
I offer a variety of services, including but not limited to:
-Social Media Marketing- Facebook, Twitter, Pinterest, and Instagram page set up, design, and content marketing plans and execution. Skilled in engaging the social media audience to build brand awareness and drive sales.
-Email marketing- Deployment, content, editing, and analysis. Skilled in utilizing email marketing to drive sales.
-Search Engine Marketing (SEM)- Specifically skilled in Google Adwords and Yahoo!. Skilled in strategically designing campaigns that will drive sales.
-Content creation- Including articles, blogs, social media content, and email advertisements.
University of Massachusetts Amherst
Bachelors in Business Administration
Champion Chart Supply
2010 - Present
Provide marketing consulting services for a business to business charting supply company, including email content and distribution, PPC campaigns, and catalog and website design support.
2011 - 2012
Provides creative consulting and advisory services to business owners in Boston South Shore area by identifying needs, presenting solutions, and effectively managing social media promotions and social commerce campaigns.
Presents original ideas to capture attention, secure consumer loyalty, and drive revenue in a wide range of industries, while successfully differentiating LivingSocial from competitors.
Maintains detailed documentation and reports utilizing CRM software (Salesforce.com).
Karen Pryor Clickertraining
2009 - 2011
Founded in 1990, a world class leader in positive reinforcement based training education, retail products, and events.
Developed and implemented integrated marketing plans to support the company’s vision, leading to a 15% increase in company net income in 2010.
Managed budgets and projects in house and in conjunction with outside vendors ensuring successful, print advertising, online advertising, search engine marketing, direct mail, email marketing, and events marketing campaigns.
Created and maintained a strong social media presence, connecting directly with customers and driving a 60% increase in enrollments to Karen Pryor Academy and 29% increase in revenue for the 2010 ClickerExpos.
Developed an email communications calendar to support on-going company initiatives, communicated key brand messaging, limited-time promotions and analyzed results.
Created a successful search engine marketing program, directly driving business to the Karen Pryor retail store and ClickerExpo at a low and efficient cost per click.
Account Management Coordinator
2007 - 2009
Founded in 1986, a full service media planning and buying agency.
Managed the client relationship and helped to guide the marketing initiatives throughout the initial strategy process, media planning, campaign execution and the final results examination, building strong professional relationships with internal and external teams.
Analyzed campaign results, Nielsen data, and competitive spending to build targeted media plans that met or exceed client revenue goals.
Assisted with new business pitches by researching the target, creating presentations, and preparing strategy.