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Katherine Riley | Elance
 
176985602337900
Last Sign-in: Apr 9, 2015

Katherine Riley

Marketing is about making connections driving to $
   United States
  |   Mount Prospect, IL
  |  6:12 pm Local Time

Overview

Award winning marketing communications professional. Experienced writer, expert at web content, brand positioning, strategy development, market alignment, online and e-marketing, social media engagement, cross channel promotions and metrics. Proven track record of successfully driving and delivering revenue producing marketing programs and communications for both B2B and B2C arenas.

Focus areas include:integrated marketing communications plans,brand architecture, print and online ads, direct mail, events, social networking programs,...

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May 23, 2013|Business Plans|$142|Completed
|
4.7
May 7, 2013|Public Relations Consulting|$36|Completed
|
5.0

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Portfolio

Strategy and design direction (part of overarching campaign) copy
Copy and strategy direction (part of larger campaign)
Strategic rework of all sales collateral. Copy and research
Tagline/copy (part of ad campaign I created and directed)
Part of integrated campaign - strategy, execution, placement

Skills (6)

Tested
Advertising Skills Certification
My Score
avg
Internet Marketing Test
My Score
avg
Passed
Social Media Marketing Test
My Score
avg
Creative Writing Test - Fiction (U.S. Version)
My Score
avg

Service Description

Global marketing communication and consulting services -from developing brand identity to creating integrated marketing communications plans, (including market research, market positioning and go-to-market strategies), to providing well crafted individual plan deliverables including brand architecture, naming, logos and roadmap, style guidelines, packaging, cable television, radio, print and online ads, catalog, direct mail, events, social networking programs, viral campaigns, email campaigns, blog ads, online contests and promotions.

Clients include ACCO Brands, centerbase.com, Bayer Material Science, Walsroder Packaging, Vigendo, Revenue Storm, PrintServ Corporation, CEL Corporation, Spectrum Communication, Bisys, Image Definition and Design, Lucent Technologies, MicrobeGuard Corporation, Alltel, Ericsson, NCR, The Creative Group, Precision Communications, ABAICO, Scholastic Books and NRC Realty Advisors.


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Employment

ACCO Brands
Marketing
2009 - Present
Riley Marcom
President
1995 - Present
Independent consulting
Shure Inc
Global Advertising and Public Relations
2006 - 2009
Digital Innovations
Internet Marketing Manager
2005 - 2006

Education

North Park University
Masters Marketing
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

marketing strategy
marketing plans
social media
social campaigns
web marketing
integrated marketing
advertising
web
results
experienced
revenue
revenue producing
best
writing
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
marketingresults4u
Type
Individual
Member Since
June 2011
Elance URL
Verifications
0
Katherine Riley | Elance

Katherine Riley