A search engine optimization (SEO) and pay per click (PPC) professional, specializing in affordable services to small businesses and blog owners. Thorough and motivated, I work with clients in order to give them the best possible returns in both the long and short terms.
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Educated to masterís degree level with a background in social sciences. Much of my work and education history has involved statistics and data analysis, something I now put to use in the field of online marketing.
Jul 18, 2014|Search Engine Optimization|Private|Completed
I improve the search performance of small business websites and blog owners, bringing them more and better targeted traffic from search engines.
Organically, this is achieved by search engine optimization (SEO). Typically, I compile a full website audit for a client which entails four distinct stages - keyword research; rankings; on-site optimization and off-site optimization. With this knowledge, I prepare a comprehensive report detailing what needs to be done in order to improve a client's organic search performance.
In addition, I offer SEO competitor analysis, focusing on either the general landscape in your market space or a more detailed report on a small number of rivals.
I also offer ad hoc SEO for any one-time, small SEO service such as optimizing for local search or analyzing a client's link profile.
My SEO recommendations adhere strictly to search engine guidelines. Frankly, trying to outwit search engines is no longer worthwhile and too perilous for clients who are serious about their website.
A company can also rank well via paid search, or PPC. The advantage of PPC is the high level of measurement and control it offers. By being thorough and understanding best practices, unprofitable campaigns can be paused, tweaked and re-tested over and over until they start making money.
For some clients, I have managed their PPC campaigns from the very start - beginning with setting up an AdWords or Bing Ads account. With others, I have been called in to help get...
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