Market research consultancy offering a full range of customized research services to multiple industries.
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*Employ qualitative and quantitative market research methodologies - in-person interviews, focus groups, telephone interviews and Internet-based surveys - to address objectives.
*Manage all aspects of the research process: identify research problem, suggest study design and methodology, design sample, develop respondent screener, develop discussion guide/survey instrument, program survey (if Internet-based), moderate research,...
When Matt Wilhelm founded Qual in 2002, his mission was to conduct creative and actionable research that explores customer insights and drives sound business decisions.
Qual offers a full range of customized, qualitative and quantitative research services to multiple industries, including exploratory research, knowledge/attitudes/practices, KOL assessments, product concept testing, positioning research, message testing, ad testing, materials testing, awareness/trial/usage studies and user/non-user research. Matt has conducted research in a variety of settings - in-person interviews, focus groups, telephone-based interviews and Internet-based surveys - and has also facilitated numerous advisory board sessions.
Whether research is being conducted with consumers, physicians, nurses, office staff/ technicians or patients (including children), Matt works closely with his clients to make sure that the research is on target to answer the business question at hand.
Qualitative Market Research:
-In-depth interviews (in-person and telephone)
Quantitative Market Research
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