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Janet B. | Elance
Last Sign-in: Nov 18, 2015

Janet B.

Copy for More Leads and High Close Rates
   United States
  |   New York, NY
  |  10:29 pm Local Time


Minimum Hourly Rate $85

My 10-page book outlines produce a 50% close rate for my book-marketing client. My new copy helped drive a 25% increase in sales on a niche dating site. One of my direct mail letters helped my client to get Oprah to talk about her product and a major retailer to sell it. A direct mail letter for a coaching services client produced a 13% response rate.

The bottom line: I am a crackerjack wordsmith in a world of mediocre ink slingers—and I can help you generate more leads and/or seal the deal!

Please visit my websites at...

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Nov 9, 2015|Editing & Proofreading|$350|Completed
Oct 6, 2015|Copywriting|$55|Completed
Oct 5, 2015|Lead Generation|$110|Completed
Jun 25, 2015|Editing & Proofreading|$600|Completed

View All »


I created this character as the face of a new company and brand along with messaging to...
I am Contributing Editor and Featured Writer for this luxury lifestyle magazine. Please...
I work with this company's principal on sales materials targeted to high-net-worth...
I developed the concepts and copy for this 10-stage campaign.
Lead generation piece for prospective investors
Script for a video on escrow account management software
Newsletter on long-term care issues
New Product for Institutional Investors
Direct Mail Invite to a Financial Planning Seminar
Collateral for a New Business Targeted to Equity Research Analysts & Portfolio...
I wrote four video scripts targeted to investment advisors.
Brochure - Alternate Funding Plan for Retiree Health Benefits
Print ad targeted to prospective clients
Sales guide for a tape encryption product
Brochure for energy-related limited partnerships
Ad for financial planning services with a New Year's resolution theme.
Flyer/Sell sheet - Green cleanser for ultrasonic cleaners
One postcard in a series of lead generation pieces to attract new clients
Last of a series of 10 emails to recruit financial advisors.
Brochure for a human resources consulting firm specializing in senior management alignment
First email in a series of 10 for a campaign to recruit financial advisors.
This piece was part of a major initiative to develop the client's brand and messaging...
Magazine Ad for a Software Developer
Articles on investment topics

Skills (12)

Academic Writing
Article Writing
Business Writing
Copy Editing
Financial Writing
Press Release Writing
Sales Writing
Technical Writing
Press Release Distribution

Service Description

I offer clients a unique combination of skills. For starters, I'm a language buff. My flair for both English and foreign languages was honed through undergraduate studies in social sciences and the liberal arts. My business knowledge and savvy result from hands-on experience as a former marketing professional at several Fortune 500 companies, in addition to graduate studies at New York University's Stern School of Business.

I bring a unique perspective to my work based on:
- Hands-on experience as a marketing professional at Fortune 500 companies
- 20 years of sales/technical/creative writing experience
- Former adjunct instructor of marketing at NYU
- An M.B.A. in Marketing/International Business, NYU Stern School of Business

I write engaging, sophisticated yet user-friendly text and excel at expressing ideas in clear, crisp and correct English that enhances credibility and grabs attention.

I know companies from the inside: I've collaborated with colleagues in operations, compliance, legal, accounting and human resources, all the way up to the executive suite. I strive to keep up with what's going on in your industry and the economy - I'm a voracious reader of the business press.

My business knowledge and life experience inform my work. And because I'm a quick study, once you give me direction you can sit back and rely on me to deliver a quality product within deadline.

I have written marketing and business plans, newsletters, brochures, direct mail, RFPs,...

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TIAA-CREF Life Insurance Company
Marketing Strategy and Communications Consultant
2001 - 2004
JPMorgan Chase
Second Vice President/Associate Business Manager, Global Securities Lending
1992 - 1996
Marketing Coordinator - Long-Term Care Group / Annuities Group / Voluntary Benefits Group
1990 - 1992
Prudential Securities
New Product Consultant
1986 - 1989
The New York Stock Exchange
Corporate Liaison Representative
1979 - 1986


New York University
M.B.A. - Marketing/International Business
1981 - 1987
Iona College
B. A. - International Studies
1976 - 1979
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


Financial writing
Sales writing
Direct mail
Brand identity
Video scripts
Thought leadership content
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
July 2005
Elance URL
Janet B. | Elance

Janet B.