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Janet Joyce | Elance
Last Sign-in: Mar 5, 2015

Janet Joyce

Brand Messaging and Copywriting
   United States
  |   New York, NY
  |  9:48 am Local Time


Some people write flawlessly and with pizazz, some deliver on almost any subject, and others are detail-oriented, technical types who can translate for the laymen among us. With MBA Concepts, you get all three in one creative powerhouse of a service provider, PLUS the bonus of a consultant and adjunct steeped in business strategy and tactics.

I bring a unique perspective to my work based on:
- Hands-on marketing experience at Fortune 500 companies
- 20 years of sales/technical/creative writing experience
- My appointment as an adjunct...

Read More »
Feb 27, 2015|Article Writing|$1,000|Completed
Feb 2, 2015|Web Content|$375|Working
Jan 24, 2015|Sales Writing|$100|Completed
Jan 23, 2015|Copywriting|$350|Working

View All »


I created this character as the face of a new company and brand along with messaging to...
I am Contributing Editor and Featured Writer for this luxury lifestyle magazine. Please...
I work with this company's principal on sales materials targeted to high-net-worth...
I developed the concepts and copy for this 10-stage campaign.
Lead generation piece for prospective investors
Script for a video on escrow account management software
Newsletter on long-term care issues
New Product for Institutional Investors
Direct Mail Invite to a Financial Planning Seminar
Collateral for a New Business Targeted to Equity Research Analysts & Portfolio...
I wrote four video scripts targeted to investment advisors.
Brochure - Alternate Funding Plan for Retiree Health Benefits
Print ad targeted to prospective clients
Sales guide for a tape encryption product
Brochure for energy-related limited partnerships
Ad for financial planning services with a New Year's resolution theme.
Flyer/Sell sheet - Green cleanser for ultrasonic cleaners
One postcard in a series of lead generation pieces to attract new clients
Last of a series of 10 emails to recruit financial advisors.
Brochure for a human resources consulting firm specializing in senior management alignment
First email in a series of 10 for a campaign to recruit financial advisors.
This piece was part of a major initiative to develop the client's brand and messaging...
Magazine Ad for a Software Developer
Articles on investment topics

Skills (15)

Academic Writing
Article Writing
Business Writing
Copy Editing
Editorial Writing
Financial Writing
Press Release Writing
Report Writing
Sales Letters
Sales Writing
Technical Writing

Service Description

I offer clients a unique combination of skills. For starters, I'm a language buff. My flair for both English and foreign languages was honed through undergraduate studies in social sciences and the liberal arts. My business knowledge and savvy result from hands-on experience as a former marketing professional at several Fortune 500 companies, in addition to graduate studies at New York University's Stern School of Business.

I bring a unique perspective to my work based on:
- Hands-on experience as a marketing professional at Fortune 500 companies
- 20 years of sales/technical/creative writing experience
- My appointment as an adjunct instructor of marketing at NYU
- An M.B.A. in Marketing/International Business from NYU's Stern School of Business

I write engaging, sophisticated yet user-friendly text and excel at expressing ideas in clear, crisp and correct English that enhances credibility and grabs attention.

I know companies from the inside: I've collaborated with colleagues in operations, compliance, legal, accounting and human resources, all the way up to the executive suite. I strive to keep up with what's going on in your industry and the economy - I'm a voracious reader of the business press.

My business knowledge and life experience inform my work. And because I'm a quick study, once you give me direction you can sit back and rely on me to deliver a quality product within deadline.

I have written marketing and business plans, newsletters, brochures,...

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TIAA-CREF Life Insurance Company
Marketing Strategy and Communications Consultant
2001 - 2004
JPMorgan Chase
Second Vice President/Associate Business Manager, Global Securities Lending
1992 - 1996
Marketing Coordinator - Long-Term Care Group / Annuities Group / Voluntary Benefits Group
1990 - 1992
Prudential Securities
New Product Consultant
1986 - 1989
The New York Stock Exchange
Corporate Liaison Representative
1979 - 1986


New York University
M.B.A. - Marketing/International Business
1981 - 1987
Iona College
B. A. - International Studies
1976 - 1979


Email campaign
Technical writing
Financial writing
Sales writing
Direct mail
Brand identity
Video scripts
My Snapshot
Writing & Translation
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
July 2005
Elance URL
Janet Joyce | Elance

Janet Joyce