A 20-year veteran of consumer marketing, with an extensive background in technology and media. A marketing generalist with extensive online marketing experience, marketing strategy, marketing communications, market research, product development, and project management experience. Within the realm of online marketing I have extensive experience with social media marketing, interactive media, affiliate marketing,and SEO/SEM. Prior to my work as a consultant, I was in marketing management for well known brands such as DIRECTV, Verizon Wireless...
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E-commerce site that I have built from ground up
Emails that I create and execute. Email open rates at an average open rate of 30%
Project Management, Marketing plan development, execution, Market analysis, Market Research, Strategy analysis, Social Media platform management, Social Media marketing, Brand strategy and execution, Copy writing, editing, Affiliate management, Website planning and development, Website optimization(a/b, Multi-variate and landing page testing)
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Founder & Owner of a ecommerce site
2010 - Present
Attained significant national press across print, online and broadcast media. Appeared in over 20 national fashion publications including Vogue, Lucky and InStyle, TV mentions include Today Show,...
2005 - 2009
Facilitated a 43% decrease in CPA year over year with 20% increase in gross activations. Managed Affiliate channel to achieve 150% & 120% in years 1 & 2. Met total year co-branded partnership goals...
Virgin Mobile USA
Consumer Insights & Market Research
2002 - 2005
Oversaw all aspects of competitive intelligence program. Provided ongoing analysis and intelligence through updates & presentations on key industry, market and competitive issues. Managed and...
Sr. Marketing Manager
2000 - 2001
Conducted market strategy analysis & developed a formal recommendation for business plan and corporate strategy shift .Produced a new marketing plan on a limited budget. Developed portfolio of...
1996 - 2000
Managed 8 projects from concept through implementation. Development of product launch strategy along with processes for ongoing maintenance and management of new products. Created business cases,...
1987 - 1991