Hi there -
My company just launched a great new iPhone app for guitarists. We have existing products that cover the beginner to intermediate range; this new one is a bit more advanced, aimed at a more intermediate player interested in taking their skills to the next level - and it's pretty amazing!
We typically don't do any marketing but I'm curi...
Skills: copywriting, marketing, mobile advertising, press releases, public relations
“Megan is a professional and very kind. Her written and verbal communication is polished and top-notch. For general interest products, I'm confident she would provide an excellent service. Our product, however, was very specialized and we felt her approach was not a good fit for us. We provided her ample information and guidance to ensure she understood our product and target audience, yet the media list she put together was so off it would have been a financial disaster to pursue. Her defense was basically that 'more is better', and hitting non top-tier targets leads to a more effective, aggressive campaign. I don't buy it, and having worked in marketing for most of my career, I know spin when I hear it. She pulled targets from a subscription PR site and failed to clean the list, yet billed us the full time it would have taken to do so. What she pulled was not 10 hours of work, despite her claiming how 'extremely time-consuming' it is to assemble a media list. It is, when the list is built by hand. Again, her approach is more than likely effective for clients pitching general interest products, but if your product is niche - I highly recommend spending the extra time vetting someone who has direct experience with it and understands the audience intimately. Then they probably wouldn't waste time convincing you to pitch an advanced music theory mobile application to Beverly Hills Lifestyle Magazine or Boy's Life. Bottom Line: When you're paying a PR person hourly for outreach, those hours need to be worthwhile. No room for fluff. Good luck. ”
“When discussing this project, the client mentioned he had problems with his first PR agency, which should've been a red flag. He is very passionate about his product, a product in which I support, however that's where his expertise lies - not PR. I do wish he could've monitored the amount of time spent working on his project, as he very disrespectfully belittled me, offended me, and harassed me. He made inappropriate judgements that were so far off, at the end of the day, I respect myself, my expertise and my career far too much to allow someone of his nature to have any room in my business.
Again, he has a wonderful product, so I would encourage dealing with him only if you were interested in purchasing his app. As far as a business relationship, I could only say to proceed with extreme caution.”