I specialize in marketing strategy and development. Some key areas include Pricing Strategy, Marketing Program Development, Segmentation and Targeting, Results Analysis and Direct Marketing.
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I have 7 years of experience in a variety of marketing disciplines, predominantly in a B2B environment with an emphasis on the medical device industry where I have worked for one of the top 3 medical imaging companies globally. I also have experience with direct to consumer marketing with an emphasis on direct marketing strategy.
I possess an MBA...
Deck on Marketing is a freelance marketing strategy consulting service and the brainchild of founder Michael Decklever. Leveraging seven years of experience at Comcast and Philips, I have honed my marketing skills and am ready to offer them to businesses, small and large alike, that are looking for some help with marketing strategy.
Having a strong marketing plan is key to the success of any new idea and product. But a marketing plan is much more than just how to get the word out. It's important to understand who would be interested in your product, who else is trying to sell to them, what your unique advantages are, and what is the best time/place to reach them before picking out how the message is delivered. And it's in these areas that I've spent the majority of my professional career.
I have worked in both a B2B and B2C marketing environment so understand the intricacies that come with each. My specialty is in direct marketing plans and strategies; understanding how to target a message to a customer that is hard to ignore. I can help develop a marketing plan from the ground up, provide a competitive analysis, look for strengths and weaknesses, and set up the foundation of a direct marketing campaign. I know how to use the pricing and promotion levers effectively, and I even know a thing or two about brand management.
In the last 7 years, I have had an opportunity to build a variety of programs that have helped both companies be successful, including a record...
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