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Meg K. | Elance
 
176985602337900
Last Sign-in: Mar 28, 2015

Meg K.

Proven senior strategy and marketing consultant
   United Kingdom
  |   London, England
  |  8:03 am Local Time

Overview

Minimum Hourly Rate $41

I am a California native, where I grew up and lived until several years ago. Since 2007 I have lived in London UK. I have international marketing experience and have worked with the top tier global brands down to the one man businesses. Entrepreneurialism and creative problem solving are my bread and butter. Hence I hold a passion for helping other entrepreneurs to succeed.

I am also a painter in addition to being an MBA trained business woman. I bring to my clients a unique combination of both analytic and creative problem-solving...

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Mar 23, 2015|Marketing Strategy|Private|Working

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Portfolio

As a freelance consultant worked with Wells Fargo delivering multiple projects from...
Served as Interim Marketing Director to drive development and launch of the integrated...
Managed the marketing relationships with the joint venture partners and managed the...
American Express is arguably the leader if providing payment products to the ultra-high...

Skills (15)

Tested
strategic planning
Marketing
Marketing Analytics Fundamentals
My Score
avg
Google Analytics
Google Analytics
My Score
avg
Microsoft Excel
Excel
My Score
avg
data anaytics
Brand Consulting
Branding
My Score
avg
Passed
Digital Marketing
Strategy
Marketing Analytics
Search Engine Optimization (SEO)
Business Analysis
Business Strategy
My Score
avg
Business Development
Business Development
My Score
avg
Business Planning
Business Planning
My Score
avg
Marketing Strategy
Market Research
Market Research
My Score
avg

Service Description

I am a proven, senior strategy consultant with track record of success - one who can deliver on-time and in-budget. Clients have included Visa, Tesco, Carrefour, MBNA, Bank of America, American Express. Following are the services I provide.

Deliver marketing and management services as follows:
- Marketing Strategy
- Digital Strategy
- Business Case / Business Plan
- Market Research
- New Proposition Development
- Customer Strategy
- Competitive Analysis
- Data / Marketing Analytics

MARKETING & ADVERTISING:
- Marketing Strategy
- Digital Strategy (SEO, SEM, PPC, Display)
- Market Research
- New Proposition Development
- Customer Strategy
- Brand Development
- Competitive Analysis
- Data / Marketing Analytics
- Campaign Planning & Execution (email, online, social, mobile, print)
- Content Strategy & Development

BUSINESS CONSULTING:
- Financial evaluation
- Operational strategy
- Business plan development
- Research and analysis
- Training services
- Product analysis

DESIGN & DEVELOPMENT:
- Graphics
- E-commerce
- Multimedia
- Print materials
- Brand design

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Employment

Diners Club Int'l
Global Head of Cobrand Business Development
2014 - 2014
o Built cobrand partner sales pipeline from 0 to 1.9Bn o Designed and created multi-market forecasting and pricing model covering 16 countries o Performed Existing portfolio analysis and...
Einstein Insights Ltd.
Managing Director
2011 - 2013
Delivered multiple professional services to organisations in the UK including: - management consulting - marketing strategy - data analytics - customer journey mapping - executive presentations -...
Visa Europe
V.P. Senior Management and Strategy Consultant
2006 - 2011
Provided management and strategy consultancy to financial service providers in the UK (e.g. Barclaycard, Virgin Money, Citibank, MBNA/Bank of America, Nationwide, Tesco Bank) and Continental...
Collage Consulting
Principal
1999 - 2005
Provided bespoke management, strategy and marketing solutions to Fortune 500 financial services (e.g. Wells Fargo [Small Business, Merchant Services, Internet Services, Consumer Credit Card], Visa...
Visa International
Department Head, Department Head, Consumer Credit
1998 - 2000
- Consulted as subject matter expert for international regions and facilitated knowledge transfer of consumer and direct marketing, CRM, and e-commerce marketing best practices. Served as center of...
First Data Merchant Services
V.P., Director of Alliance Marketing
1996 - 1998
- Managed marketing partner relationships with Alliances: Wells Fargo Bank, NationsBank, BancOne, Wachovia, BankBoston, Huntington Bank, PNC, US Bank. Responsibilities included; strategic planning,...

Education

New York University
Masters in Studio Art
2000 - 2002
University of Washington
Masters in Business Administration
1990 - 1992
California Polytechnic State University
Bachelors in Science, Developmental Psychology
1980 - 1985

Keywords

Marketing Strategy
Customer Experience
Communications
Digital
Market Research
Competitive Analysis
SEM
Segmentation
Pricing
Graphic Design
Strategy
Planning
Product
Data Analytics
My Snapshot
3
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
1
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
megkennedy
Type
Individual
Member Since
September 2011
Elance URL
Verifications
0
Groups
Meg K. | Elance

Meg K.