Serving a wide range of clients and industries since 1980.
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Personal service & agency quality for a freelance price!
Customer satisfaction is my #1 priority.
Ad designed to run in Boston Magazine's Best of Boston issue.
Boston Magazine Ad for Pools by Andrews, a local swimming pool contractor
Letterhead, Envelope & Business Card for a company that installs parking systems in...
Black & White Calendar designed for UMass Boston's radio station, WUMB for fund...
Generic shoebox designed for Mercury International, a Massachusetts shoe manufacturer...
Website Home page designed with a Chinese motif...
Adele Strauss' website continues the Chinese motif throughout it's various informative...
Announcement Card Cartoon for a Gloucester based fish processing company, claiming that...
Health Effects Institute publishes reports about environmental issues. This cover was...
Shell commissioned the illustrations and design for this large format 3-color poster...
Ad for an organic chemical manufacturer, catering to the food industry.
This large format display panel and ten others was designed to fit Jungbunzlauer's...
A comp design for a new magazine.
Cover design for 4-page brochure showing a line of industrial Air Dryers
Inside Spread with specifications and features of the line of industrial Air Dryers
Local magazine ad for a building contractor
Small space ad for a company that manufactures credit card format products.
Catalog cover for a swimming pool contractor
Pencil & Pen & Ink Drawing
Initial meetings with my clients will usually determine the scope of a project...
discussion and a client's requirements are noted, budgets are considered and taken into account, and the Project Brief is specified by the client..
If a client supplies photography (usually digital files or sometimes even color or B&W prints), by the time the first initial creative phase has been presented, manipulation or retouching of photography may be required. If minor in nature the estimated fee might cover the cost, but if extensive, a re-quote may be necessary.
Text in the form of word-processed files is usually supplied by the client. If copywriting is necessary, that will be quoted up front as an outside copywriter will need to be hired.
Illustration, whether done by hand or digitally in Black & White or color should be specified at the first meeting... this will determine the eventual estimate.
Web design is usually managed as a team effort: I design the site, present it to my client... after creative has been approved, I call in my tech designer to "make the site work"... tis has been a good way to proceed and satisfactory, great looking results are the product!
Other tasks such as proofreading should be done by the client's organization in advance, and at every milestone if necessary... final proofreading and checking is the responsibility of the client.
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1979 - Present
SInce beginning my Freelance business in Greater Boston,
my client list includes:
Acupressure Therapy Institute
The Better Homes Fund
Take A Break Student Travel
Mercury International Footwear
1992 - 1999
Packaging, Labeling, In-store and Trade Show Displays, Spec Sheets, Promotional Support for their clients:
Spalding Sports Underwear
Assistant Art Director/Production artist
1978 - 1979
I was hired by Arnold advertising to initially work in the Production Department as Studio Artist, combining general work producing mechanicals for Ads, Brochures and whatever was needed for the...
Marvin & Leonard Advertising
Assistant Art Director
1976 - 1977
I was hired at Marvin & Leonard for my versatility as a competent illustrator, which was put to use for layout comps, as well as for the occasional product illustration. My other experience was put...
Parsons, Freidmann & Central
1975 - 1976
Working for a small Newbury Street AD Agency was an eye opener. I was thrown head first into a daily maelstrom of busy creativity and production which I enjoyed, most of the time. Their client list...
Dunn, Theobald, Bean & Johnson
1974 - 1975
Having just returned from South Africa, and with parenthood in my near future, the only job I could find at the time was not in Boston, but up in the woods of Maine, in Bangor. Being quite far...
Grey Advertising / NY
1971 - 1973
As a newcomer to New York City, working for this fabled agency was a wonderful experience. I worked for a small group (AD, Copywriter and me) under the main Creative Director. Clients included...
Art DIrector / Graphic Artist
1972 - 1972
Employment at DAP Associates was interesting, and involved long hours meeting monthly deadlines for its major client, an evangelist for whom we produced a monthly 4-color newsletter, postcards and...
Form & Content Studio, NYC
1970 - 1971
This small Graphic Design and Production studio in New York City was my entry point into big city design and advertising. I was employed to design a magazine and ad comps for their major client,...
Art Institute of Boston
1978 - 1978
Emerson College, Boston
1977 - 1977
Michaelis School of FineArt &Jo'burg School of Art
Diploma in Graphic Design
1961 - 1963