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Melissa F. | Elance
 
176985602337900
Last Sign-in: Oct 28, 2010

Melissa F.

Brand and Marketing Professional
   United States
  |   Odenton, MD
  |  6:09 pm Local Time

Overview

Minimum Hourly Rate $50

Brand and marketing professional with 12 years experience developing strong internal and external brand recognition, leading social marketing campaigns, and planning advertising, public relations and promotional campaigns to achieve company strategic objectives.

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Portfolio

Created with InDesign
Press Release announcing Promotion
Article from Golf Business Magazine featuring my current company and our social media...
Press release announcing company's new social media efforts.

Skills (10)

Tested
Internet Marketing
Internet Marketing Test
My Score
avg
Social Media Marketing
Social Media Marketing Test
My Score
avg
Passed
Public Relations
Public Relations Skill Test
My Score
avg
Passed
Marketing
Advertising
Advertising Skills Certification
My Score
avg
Google AdWords
Google Analytics
Adobe InDesign
Yola
WordPress

Service Description

I can provide your company with guidance as to the most effective ways to develop internal and external brand recognition, whether it be through social marketing campaigns or planning and executing advertising, public relations or promotional campaigns - all designed to achieve your company's strategic objectives.

Services Provided
- Social Media Consultation
- Basic Design (flyers, brochures, posters, ads)
- E-newsletter Design and List Management
- Blog - writing and content build out and/or Activity Timeline development
- Media Planning/Buying
- Public Relations
- Video Production (iMovie experience)

Social Media Consultation Options:
Phase I - ASSESSMENT
- Discovery meeting
- Interview employees
- Analyze/refine target audiences
- Identity privacy requirements


Phase II - CAMPAIGN DEVELOPMENT

- Develop Campaign Needs and Strategy

o Outline goals, objectives and measurements

o Identify the best social media platforms: Blog, Facebook, Twitter, LinkedIn, Flickr, YouTube, Email Marketing


- Activity Timeline

o Establish number of posts, tweets, blog posts, videos, etc per day/week

o Outline content/post ideas

o Build-out of any necessary social media platforms



Phase III - ACCOUNT MANAGEMENT
- Depends on needs established during the Assessment Phase.

Options:
o Ongoing Account Management - full-time maintenance of all platforms identified in the campaign strategy, including all content development.

o Ongoing Account Review - regular account monitoring,...

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Employment

The Brick Companies
Steward of Brand Promise
2006 - Present
Responsible for the overall development and maintenance of the TBC brand, including the creation and implementation of marketing plans for all TBC assets - Atlantic Golf, Atlantic Marinas and TBC...
The Cyphers Agency
Public Relations Account Executive
2002 - 2006
Responsibilities included direction and implementation of public relations programs, as well as managing diverse integrated marketing plans that incorporated branding, media planning, direct...
Crosby Marketing Communications
Account Executive
2001 - 2002
Planned and executed integrated marketing programs that incorporated building brand identity, direct marketing, ad campaign development/ad planning, Web site strategy, and public relations....
Pacific Visions Communications
Account Executive
2000 - 2001
Executed development and maintenance of public education campaigns and strategic communications and marketing initiatives for nonprofit clients. Responsibilities included market research, composing...
Ruder Finn- Washington
Account Executive
1998 - 2000
Facilitated development and implementation of projects for cultural, environmental, educational and technology accounts. Responsibilities included managing and conducting industry research,...

Education

American University
Master of Arts - Public Communication
1997 - 1998
McDaniel College
Bachelor of Arts - Communication and Psychology
1993 - 1997

Keywords

Brand management
marketing
social media
public relations
My Snapshot
Sales & Marketing
2
Elance Level
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  • 12 months
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Identity
Username
melissafranko
Type
Individual
Member Since
October 2010
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Melissa F. | Elance

Melissa F.