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Melanie B. | Elance
 
176985602337900
Last Sign-in: Jun 11, 2015

Melanie B.

Efficient and effective marketing research, data
   United States
  |   Park City, UT

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Overview

Minimum Hourly Rate $49

Marketing research consultant.
MBA, marketing and research professional with knowledge and expertise in brand awareness, mining, organizing, analyzing and presenting both qualitative and quantitative data. Expertise in data driven media research with project management and experience with international corporations. Entrepreneurial minded. Education history includes M.B.A., DePaul University, Major in Marketing & B.S., University of Vermont, Major in Business Administration, Concentration in Marketing and Finance. Proficient across a wide...

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Skills (10)

Tested
Computer Skills
Microsoft Word
Microsoft Excel
Adobe Illustrator
Microsoft PowerPoint
Creative Writing
General Office Skills
Business Writing
English Grammar
English Spelling

Service Description

I have an MBA in marketing and finance as well as a BS in Business Administration, so I am versatile in several business areas. My work experience includes consultant for Channel Signal, research manager at MTV networks where I performed tasks ranging from data mining, to understanding millenials, to working in depth with Nielsen data.
Prior to MTV I was the senior research analyst for Univision/TeleFutura in Chicago. In that position, I supported the ad sales team with detailed, convincing presentations based on on research ranging from US Census to Nielsen and Scarborough, MRI and more. Data mining and telling a story were key to presenting a well rounded, effective piece.
Always a problem solver and always working well with others, I know I can offer great insight and hard work to a client in any industry.

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Employment

Consultant
Research Consultant- Channel Signal
2015 - 2015
Marketing analyst consultant to Channel Signal. Analyzed consumer review database and found trends, red flags and pertinent information for client review to add to client reports. Data mining,...
MTV Networks
Manager Audience Research
2004 - 2007
Manager Audience Research, October 2004 December 2007 Use audience data and insights to keep MTV, VH1 & Comedy Central continuously informed about series performance Partner with Director to plan...
Univision
Senior Research Analyst
2002 - 2004
Univision Communications/TeleFutura - Chicago, IL Senior Marketing Research Analyst, August 2002 2004 Solely responsible for research needs of the TeleFutura (WXFT) ad sales staff Develop client...
Overview  |  Job History  |  Resume/C.V.

Keywords

Data mining
powerpoint
sales presentations
data
analyze
consumer behavior
branding
brand awareness
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Identity
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melmazza
Type
Individual
Member Since
November 2014
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Melanie B. | Elance

Melanie B.