Merilee K. | Elance
 
176985602337900
Last Sign-in: Apr 16, 2014

Merilee K.

Results-Driven PR * Marketing * Copywriting * ID's
   United States
  |   San Diego, CA

About the Company

I am an expert Publicist, Copywriter and Online Marketer with a MBA degree and over a decade of experience in the field of marketing communications. My specialty is publicity that pulls and copywriting that sells. I also offer extraordinarily creative, compelling, memorable and functional brand identifiers including business, product and program names, tag lines, slogans, domains and book titles.

Representative media placements and work samples (press releases, pitch letters, articles, press kit suites, etc.) are available by request. My list of press contacts is extensive, also custom-compiled for each and every campaign, and my media distribution and outreach skills are unsurpassed.

In short, I'm the perfect fit for your position and would love the opportunity to exceed your expectations.
Service Description
ABOUT MERILEE KERN, MBA: BIOGRAPHY

Kern Communications' owner and operator Merilee A. Kern has been marketing and publicizing multi-industry B2B and B2C programs, products and services since 1994. Throughout her career, Ms. Kern has strategized, developed, executed and managed innovative MarComm and public relations initiatives that have driven visibility, growth and profitability for the many companies she has served.

Through Kern Communications, a boutique public relations and marketing communications agency, Ms. Kern avails the company's industry-diverse clientele with a combination of entrepreneurial creativity and her breadth of marketing and PR experience both on and offline.

Ms. Kern is also a freelance writer and published author whose fictional children's title, "Making Healthy Choices - A Story to Inspire Fit, Weight-Wise Kids," earned a coveted iParenting Media" Excellent Product" award in both 2006 and 2007 as well as acclaim from Oprah's personal trainer Bob Greene and media personality Sally Jessy Raphael. She also currently serves as the exclusive Product Review Editor for The Luxe List - a syndicated column published by industry leading luxury lifestyle portal JustLuxe.com.

Ms. Kern holds a Master of Business Administration degree with a marketing specialty and a Bachelor of Science degree, both earned from Nova Southeastern University in Fort Lauderdale, Florida. She also received "Marketing on the Internet" certification from the University of Massachusetts Dartmouth.

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ABOUT KERN COMMUNICATIONS

Kern Communications is your one-stop source for results-driven Public Relations, Marketing Communications and "Wordsmith" services. Our lauded deliverables are always custom built to meet each client's unique needs, goals and objectives. Utterly flexible, we're available on-demand, per project as needs arise, or on monthly retainer to assure campaign continuity.

Services include full scale "soup-to-nuts" public relations, high-impact copywriting and expert marketing programs that generate brand awareness, maximize customer acquision and retention, and minimize churn. We also offer extraordinarily creative, compelling, memorable and functional brand identifiers including business, product and program names, tag lines, slogans, domains and book titles.

Whether you're a company with a need to outsource PR and/or marketing functions, or are a PR, advertising or interactive agency assisting clients in this regard, I will function as an extension of your in-house marketing communications or account management team. I am a highly experienced and skilled contract PR and marketing resource that is sure to meet - and very likely exceed - expectations.

:::::::CAMPAIGN STRATEGY, PRESS RELEASES, PITCH LETTERS, PRESS KITS, MEDIA KITS, SALES/MARKETING KITS, CATALOG COPY, PRODUCT COPY, PRODUCT DESCRIPTOINS, COMPANY NAME/IDENTITY DEVELOPMENT, PRODUCT NAMES, SERVICE NAMES, DOMAIN NAMES, TAG LINES, SLOGANS, CORPORATE IDENTITY SOLUTIONS, BRANDING AND BRAND STRATEGY, WEB SITE CONTENT, DIRECT EMAIL, BROCHURES, BANNER ADS, PRINT ADS, ON HOLD MESSAGES, SALES LETTERS, NEWSLETTERS, DIRECT MAIL, CASE HISTORIES, ADVERTORIALS, CATALOGS, PACKAGING, MAGALOGS, MAGAZINE ARTICLES, TV COMMERCIALS, INFOMERCIALS, RADIO COMMERCIALS, VIDEOS/FILMS, MULTIMEDIA:::::::


Kern Communications is a PR, MarComm and Copywriting services company that will help your company or agency strategize, develop and deploy customized solutions in the following areas:

Public Relations
Manage all aspects of media/press relations and publicity generation including comprehensive cross media PR plans, press kit material development (with online press room spec), campaign strategy, planning and execution, press release composition and wire distribution, media pitches, custom-compiled targeted media lists, full-scale outreach, interview coordination, editorial submissions/placements, content syndication, award and speaking engagement procurement, Access select media placements here and select work samples here

Names, Tag Lines, Slogans and Titles
We offer extraordinarily creative, compelling, memorable and functional brand identifiers including business, product and program names, tag lines, slogans, domains and book titles. Our gifted, highly seasoned wordsmiths develop innovative ideas, words and phrases that best promote a brand, and are likely to "stick" in the minds of prospective clients and customers. We also develop names, tags and slogans that are search engine optimized. Access select work samples here

Creative Copywriting
High impact copywriting and copyediting of any PR, marketing, advertising or sales-related vehicle - all in a tone and style consistent with each client's distinctive brand communications "voice" and with an understanding of the direct-response medium. For Internet-based initiatives, we deliver content that is highly search engine optimized. Eagle-eye proofreading services also provided. Access select work samples here

Web Site Project Management
Kern Communications will oversee the development of your, or your client's, Internet, Intranet or Extranet site from end-to-end, including as-needed research and discovery, content, functionality and information architecture specifications, as well as overall development project and vendor management to ensure the Web site is built to spec, is error free, and is completed in accordance with the Company's expectations. RFP development and design firm selection/contract negotiation services are also provided as-needed

Lead Generation
Audience strategy and segmentation, list research and acquisition, electronic media buying, direct response campaign development, creative design or analysis, results analysis

Community Building
Develop programs that establish site "stickiness" and/or that reach your target audience on a periodic, on-going basis to increase visibility, site traffic, customer loyalty or enhance prospect relationships

Art Direction
Creative strategy and art direction/review for all eMarketing initiatives specified herein

Quality Assurance
Systematic proofreading, evaluation, and testing of Web site content, navigation and functionality to ensure errors and bugs are promptly identified, reported and fixed

Revenue Sourcing
Evaluation and identification of areas of your online property with inherent value that may generate secondary revenue, coordination of proprietary content syndication, media kit research and preparation, logo merchandise procurement

Competitive Intelligence
Evaluation of competitor Web site content, promotions, advertising concepts, news, events, announcements, specified product/service features and benefits and/or search engine/directory rankings to help you stay one-step ahead

Research
Advertising, public relations or other creative agency RFP development, selection and management assistance, identification of applicable industry trade shows and speaking opportunities

Education
Nova Southeastern University
Master of Business Administration, Marketing Specialty
1991 - 1993
Year Founded
Number of Employees
Payment Terms
Utterly flexible, I'm available on-demand, per project as needs arise, or on monthly retainer to assure campaign continuity.
References
Available Upon Request
Many Available, CEOs
PR, public relations, press releases, press kit, media kit, press, media, news, media outreach, journalist, articles, writer, copywriter, copyeditor, copywrite, copyedit, proofread, proof read, copy, product copy, catalog copy, product description, catalog, product, names, business name, company name, brand, brand name, corporate identity, tag line, slogan, domain name, brand strategy, name development, market research, book title, marketing, marketing communications, advertising, concept, concepts, strategy,
Merilee K. | Elance

Merilee K.