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Matthew F. | Elance
Last Sign-in: Feb 10, 2015

Matthew F.

   United States
  |   San Francisco, CA


During my 10+ year career, User Experience has always been a calling to me. Before the recent paradigm shift to more UX methodologies, I spent my career focusing on development and design as well as the human applications of both to create engaging experiences. It warms my heart to see UX becoming a key part of most companies.

As a hands-on leader, I have built new UX departments or enhanced existing ones that have had a positive financial impact. I am a strong believer that “customer first” practices lead to better user LTV and ARPU. User...

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Skills (10)

User Experience
User Interface Design
Web Design
Web Development
Mobile Devices
User Interface
Interaction Design
Mobile Applications
Graphic Design


App Annie
Director of User Experience
2014 - Present
After spending years in games I wanted to move into app analytics and App Annie was the obvious choice. When you see Apple quoting a third-party analytics tool in their quarterly report, you know...
UX/UI Architect, Interactive Creative Director
2009 - 2010
In this newly created role, I was able to show IGT how UX can lead to great ROI and user loyalty. My initial project was to conduct research and create designs and prototypes for our first product...
Casino Platform Manager
2006 - 2009
WagerWorks had established itself as the premier online casino gaming supplier. With the demand for their services expanding rapidly, they brought me in to streamline their current code base for...
Macy's West
UX Architect and Senior Developer
2008 - 2008
This started as a small part-time project for where I designed and built the ability to change colors, views and zoom in on their products. Though I could only work limited hours, I was...
Maiden Lane
Technical Consultant
2006 - 2007
When Maiden Lane added an interactive division, they needed help building its foundation and leading development. By setting up a rapid prototyping framework for them, they were able to land new...
Technical Lead, Architect
2006 - 2006
Organic is a digital marketing agency that designs and builds exceptional interactive experiences for leading companies to drive brand awareness and more profitable customer relationships. They...
Industrious Kid
2006 - 2006
I was brought in to help shape the founder's vision of a site that would revolutionize how children use web technologies. I conceptualized a social site for tweens where parents could monitor their...
Sr. Web Developer
2006 - 2006
Punchcut is a user interface design and development company that specializes in improving mobile user experience. I was brought in to help complete one of their projects, Disney's Virtual Magic...
AMB Property Corporation
Lead Web Developer , Senior Designer
2005 - 2006
AMB was a global developer and operator of industrial real estate in North America, Europe and Asia. I was hired for several internal initiatives including a centralized image and file database,...
The Rosenstein Group
Senior Developer, Senior Designer
2004 - 2005
The Rosenstein Group is a start up founded by Darrell Rosenstein. After several years in the recruiting business, Darrell decided to start his own company and needed help establishing an online...
Founding Partner
2002 - 2004
Founded in 2002, AlwaysOn is a highly interactive editorial network that broke new ground in user participation and has been written about in Forbes,, Fortune, Reuters and many others....
Red Herring
Director of Online Operations
2001 - 2002
While at this position, I was tasked with the implementation, design and business analysis of all of Red Herring's digital endeavors. By taking an open source LAMP approach, I redeveloped their...
Red Herring
Tech Lead
1999 - 2001
Through exhaustive technical due diligence and R&D, I was able to help streamline their content production process saving the company over 3 million dollars a year and move towards profitability. I...
Lead Web Developer and Technical Consultant
2000 - 2000
I was the main developer on this project, where I developed and implemented 80% of their site. Since I was also employed at Red Herring at the time, I was only able to work on this project on...
Senior Web Developer
1999 - 1999
This was a short contract to help develop one of their client's sites, Benefit Point. They had a need for an experienced developer who could crank out 900 line forms and have enough back end...
Lead Web Developer
1999 - 1999
I was responsible for the creation of international versions of Etrade’s site for the Japanese, Swedish, Australian and French markets. I also recreated the Etrade International Brand & Style Guide...
DHAP Digital
Senior Web Developer
1999 - 1999
Built out one of the first digital incarnations of Spin magazine. After the site was complete I was responsible for updating it 3 times a day.
The Bug Police
Quality Assurance Engineer, Beta Tester
1996 - 1998
The Bug police offered beta testing, bug discovery & analysis as well as early stage focus groups for all game developers and platforms. I was responsible for testing beta versions of games giving...
Overview  |  Job History  |  Resume/C.V.


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  • 12 months
  • Lifetime
Per Client
Member Since
February 2015
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Matthew F. | Elance

Matthew F.