15+ years experience in mobile and eCommerce, building business and financial plans, evaluating channel and product profitability and analyzing very large datasets to understand customer behavior and usage patterns.
Key areas of expertise:
• Quantitative Modeling & Data Analysis
• Marketing Strategy & Direct Marketing Analysis
• Business Strategy & Financial Planning
• Pricing and Customer Segmentation
• Metrics-based Planning & Forecasting
• Performance Reporting and Benchmarking
• Database Analytics (Access / SAS...