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Michael Borden | Elance
 
176985602337900
Last Sign-in: Jul 17, 2014

Michael Borden

Smart, accomplished copywriter. Solid pro.
   United States
  |   Great Barrington, MA

Overview

Minimum Hourly Rate $55

Advertising, marketing, public relations. Strong background in Direct Response. Response rate up to 11%. Financial. Publishing. Pharmaceutical. More.

“I’ve had the opportunity to work with Mike Borden over the last year on my business. He’s one of the finest writers I’ve worked with, someone who was able to take very complex ideas and boil them down to their true essence. He’s a quick study and his work ethic and commitment to his brands is second to none. Mike’s immense talent, dry wit and passion for the industry make him a true...

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Portfolio

Skills (10)

Tested
Creative Writing
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English Language
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English Spelling
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Copywriting
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Advertising
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Service Description

Senior Direct Response Copywriter, DM Consultant
American Express. AT&T. Columbia House Records and Tapes. MasterCard. Visa. Finance. Publishing. Insurance. Pharmaceutical

1985-Present:
Freelance Direct Mail, CRM, and Direct Response copy for Fortune 500 companies in a variety of industries. Consumer and B2B. Ogilvy & Mather Direct. FCB Direct. Saatchi. Omnicom.
I’ve beaten “controls” by as much as 25%. Would you settle for that on your next mailing?
• Direct Mail retirement planning campaign for Aid Association for Lutherans, a $50 billion Fraternal Benefits Organization. Increased lead response by over 11%.

• Direct Mail packages, American Express. New Cardmember acquisition campaigns, cardmember acquisition campaigns, American Express Life Insurance packages.

• Recruitment Direct Mail and Collateral fulfillment material, Iona College. Increased lead generation by 23%. Enrollment up 13% for incoming freshmen.

• Columbia House Records and Tapes, membership acquisition campaigns. Beat control by 21%.

• Football University, sports camp lead generation and fulfillment materials. Increased leads by 11%.

• Carnival Cruise Lines, direct mail “tacticals” for filling cabins, last minute.

• QPB Book Club. DR advertising.
Direct response writing and consulting for:
• Merck-Medco Pharmaceuticals , Lipitor, Plavix, Bayer, Empire Blue Cross/Blue Shield, Capital One Credit Cards, U.S. Postal Service, UPS, Prevention Magazine, Time Life Books...

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Employment

Michael B.
Owner
1985 - Present

Education

Hamilton College
Bachelor's Sociology
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copywriter
Senior Copywriter
Direct Response
Direct Mail
Email campaigns
advertising
marketing
public relations
My Snapshot
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Elance Level
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  • 12 months
  • Lifetime
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Identity
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mibo
Type
Individual
Member Since
September 2012
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Michael Borden | Elance

Michael Borden