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Michael C. | Elance
 
176985602337900
Last Sign-in: Apr 2, 2014

Michael C.

   South Africa

Overview

I help move your brand move beyond the digital buzz and build a real, digital brand that links your brand’s digital marketing strategies to real customer buying decisions. Here’s how:

Digital Brand Strategy and Digital Branding.

Digital has made it harder than ever to stand out and show that you are different and relevant to your customer. Most digital strategies completely ignore brand, which is more important now than ever. You have to build brand trust and relationships over the “buzz and noise. A strong digital brand brings together...

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Skills (10)

Tested
Net Promoter Associate
Word Of Mouth Marketing
Customer Experience
Marketing Strategy
Market Research
Behavioural Change
Relationship Marketing
Net Promoter Score
Digital Marketing
Social Media Marketing

Employment

Deloitte Digital Africa
Deloitte Digital - Digital Advisory Director
2013 - Present
Currently Director of Deloitte Digital, where our strategic objectives is to assist clients to lever disruptive digital technologies enabling them to cost effectively deploy new business models,...
Mindshare
Digital Client Lead Director
2012 - 2013
Client Lead Director for Digital at Mindshare South Africa. My role is to drive the digital growth and acquisition; integrate the traditional and digital media strategies and grow Mindshare's...
Brandsocial
Marketing Director
2011 - 2012
At BrandSocial we created niche communities that were driven by people's interests, desires and passions. BrandSocial developed strategies, tactics and campaigns to get people talking about...
Splatt, The Marketing Wakeup Podcast
Various Digital Education Initiatives:
2010 - 2011
THE MOBILE CONSUMER The Mobile Consumer was a multimedia resource designed to help you change your business and marketing model to influence todays’ mobile consumer. The core focus was on how...
Context Brand + Marketing
Owner / CEO
2005 - 2011
"In today's marketing world what people say about your brands is more important that what you say about it". This was the principle that we developed all our clients marketing strategies, customer...
Independent Brand + Marketing Consultant
Consultant
2000 - 2001
Consulting in marketing strategy, brand and marketing management, brand culture and developing new and refined marketing strategies that help facilitate organisational change and personal...
Barloworld Plascon
Senior Brand Manager
1996 - 2000
I was responsible for developing the marketing strategy, setting up and establishing the Industrial and Trade markets. In addition I also managed several FMCG products. I was tasked with the...
Swimline PTY Ltd
Brand Manager
1996 - 1996
I took full responsibility for the FMCG and Trade marketing departments from designing and implementing the marketing strategy, the customer experience and the customer relationships.
Swimline PTY Ltd
Industrial Brand Manager
1995 - 1996
I joined Swimline to manage the industrial marketing department. My focus was to increase the brand awareness and customer loyalty through the trade outlets and all pool equipment products. I...

Education

IMM
IMM
-
Graduate School of Business, Cape Town
Industrial Marketing
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University of the Witwatersrand
B.Comm (marketing and Economic
-
Overview  |  Job History  |  Resume/C.V.

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  • 12 months
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Identity
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MichaelCowen
Type
Individual
Member Since
April 2014
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Michael C. | Elance

Michael C.