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Michele L. | Elance
 
176985602337900
Last Sign-in: Sep 27, 2014

Michele L.

   Taiwan
  |   Taipei, Taipei

Overview

I am a young digital marketer with an old school heart. To me, digital media should enhance and indulge a person's specific requirements. Now, more than ever the power lies with the customers to search and come to us.

I believe in making content which is magnetic and easily shareable. I love cool and futuristic marketing campaigns but hate being digital for digital's sake.

2013 was a big year for me, I was able to travel quite intensively to work with our international associates in Thailand the The Philippines giving me a greater...

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Skills (10)

Tested
Social Media Marketing
Digital Marketing
Marketing Communications
Mobile Advertising
Strategy
SEM
Copywriting
Display Advertising
Omniture
CMS

Employment

National Taiwan University
Student
2014 - Present
My responsibilities include: Studying Doing language exchange (at cafes of course!) Becoming fluent in reading, writing and speaking Mandarin Cycling around Taipei, taking in the sites and blogging...
Levo League
Freelance writer
2013 - Present
To boost my writing portfolio, I asked Levo League if I could start writing articles for them. Happily they said yes, and I've enjoyed planning, writing and listening to the feedback I get from the...
Optus
Digital Service Analyst (Secondment)
2014 - 2014
Identifying and promoting measurable self-service call deflection opportunities through retail and digital assets. Managing self-service communications to ensure they are up to date and on...
SingTel
Growth Manager
2013 - 2014
Developed sound knowledge of both South East Asia digital landscape and best practise marketing methods by working regularly with colleagues in Bangkok and Manila offices. Developed and...
Optus
Digital Marketing Executive
2011 - 2013
Assisted in developing strategy of marketing campaigns (both digital and traditional), execution of campaigns and monitoring/reporting on campaign performance. Managed project plans with...
Millward Brown
Client Service Intern
2010 - 2010
Account Handling; creating client profiles, creating databases and collating user behaviour information. Attended and documented customer feedback in various focus groups.
British American Tobacco
Summer Vacation Intern
2009 - 2010
Developed design briefs for external advertising agency and ensured communication within the Asia Pacific region was uniform. Produced summary presentations on consumer insights for internal...

Education

National Taiwan University
Mandarin
-
University of Technology, Sydney
Bachelor of Business
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
MicheleLim
Type
Individual
Member Since
September 2014
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Michele L. | Elance

Michele L.