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Michelle Coe | Elance
Last Sign-in: Jul 23, 2015

Michelle Coe

Graphic Designer/Brand Development Consultant
   United States
  |   Warrenton, VA


Minimum Hourly Rate $44

Rating: 5 stars, 100% recommended
I design because it brings me joy.
I have over 20 years of experience providing elegant design solutions for small to mid-size businesses. I founded BlueSkyPhoenix LLC, a Virginia SWaM (Small, Women-Owned) certified business, in 2011.

I work with my clients to build brand strategies that create a professional, positive image for their target market, as well as identify and develop brand differentiators which help my clients stand apart from their competitors. In addition to a full range of graphic...

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This project is currently underway. The client has just purchased this business and...
This client wanted to incorporate a silhouette of a sprout similar to a photo she had.
These pages are taken from a portion of the portfolio showcasing my client's prior work.
This portion of the portfolio highlights some of the skills of the client. At his...
This portion of the portfolio introduces the reader to the client and summarizes some...
This portion highlights further skills of the client.
This is the client's business plan. The map on the right illustrates the target market...
This logo was presented to the client in many different versions - she wanted to bring...
Full page print advertisement raising awareness of programs and services offered by...
Logo Design for Autism Services of the Finger Lakes at Happiness House, based on...
This website was a redesign of a previous site. The client wanted something more...
This spec sheet was created to be handed out at regional trade shows. (p.1)
This spec sheet was created to be handed out at regional trade shows. (p.2)
Advertisement placed in local amateur radio newsletter.
This design was created for a client who wanted something similar to another design....
This is a logo design for a proposal writing firm. The client wanted to convey an...
This graphic was created to promote a sale the client was having.
Logo design for a local radio station.
This is a freehand ink design imported into Photoshop and then modified.
Detail view of Annual Appeal solicitation
Invitation creation and hand assembly for an annual Gala Dinner & Auction...
Design created for screen print on sweatshirts for the seniors of 2004.
This Logo was created for the school soccer team.
This graphic was designed for a proposal for U.S. Navy.
This chart was created as part of a proposal for a government project.

Skills (10)

Adobe Creative Suite
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
E-mail marketing
Brand Consulting
Web Design
Social Media Marketing
English Grammar

Service Description

My company provides comprehensive brand development and graphic design services for print and web. With more than 20 years of design experience, my vision is to provide personalized service with results that reflect wholehearted dedication and passion for excellence.

I take a holistic approach to my client's needs; exploring the interconnection between the look & feel of their site, their social media, and their print collateral. I work with my clients to bring a more cohesive, professional feel to their business. My work is unique and individual to each client. Past and current clients have benefitted from my expertise and experience in the following areas:

Graphic Design
Brand Strategy
Web Design & Development
Marketing Strategy, including email and social media marketing
On Site SEO Strategy
Copywriting, Editing and Proofreading
Event Management

With experience in business, marketing, project management, event coordination, and instruction, I easily relate and adapt to meet the individual needs of my clients, who hail from all over the United States, and as far away as Japan and China.

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Institute of Business Forecasting & Planning
2013 - Present
With a focus on email and social media marketing, I handle promotion of conferences, workshops, webinars, and meetings held by the IBF. This includes management of a mailing list of over 31,000...
Light Beam Antenna & Apparatus, LLC
Graphic Designer/Business Development Consultant
2010 - Present
Marketing and graphic development for a radio antenna company which included: Redesigned web site including graphical treatments and copy; Upgrading & reworking of logo; Design of...
Happiness House
Development Assistant
2008 - Present
In close collaboration with department directors and the CEO, I provide marketing and event management consultation and support for a mid-size non-profit agency located in Western New York. My...
zh writers, LLC
Proposal Writer
2011 - 2011
Graphic and editorial support for competitive government proposals: Collaborative design in consistent look and feel; Formatting and submission according to RFP guidelines, within tight...
On the Spot Cleaners
Graphic Designer/Office Manager
2009 - 2011
Branding reorganization and document updating for a cleaning company: Design of logo, letterhead, time-sheets, proposals, invoices, and sub-contractor agreements; Provided input regarding...


Monroe Community College
Associate's Degree in Graphic Arts/Photography
Empire State College
Coursework in Human Services
Canandaigua City School District
Coursework in Web Design
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


Brand Strategy
Graphic Design
Email Marketing
Marketing Strategy
Event Management
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
July 2011
Elance URL
Michelle Coe | Elance

Michelle Coe