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Michela B. | Elance
 
176985602337900
Last Sign-in: Apr 15, 2015

Michela B.

Digital media planner
   United States
  |   tampa, FL
  |  6:58 pm Local Time

Overview

Client-centered advertising professional who balances innovation with practicality and maintains bottom-line sensibility.
Experience working with major, industry-leading agencies. Skillfully direct all aspects of campaigns, from initial strategy development through final presentation. Ensure initiatives are completed on time and within budget.
Expertise in new media and digital advertising.
Fluent in English, Italian, French, and Spanish; possess strong international campaign experience.
Hold bachelor's degree in PR and advertising.
More...

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Skills (10)

Tested
Italian
Italian To English Translation Skills Test
My Score
avg
Google AdWords
Knowledge of Google AdWords Test
My Score
avg
Passed
Internet Marketing
Internet Marketing Test
My Score
avg
Passed
Advertising
Translation English Italian
Media planning
Media buying
Google Analytics
Facebook Marketing
Translation Spanish English

Service Description

Internet media planning & buying, paid search campaigns on Google, Yahoo and Bing, campaign optimization, results evaluation.

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Employment

Triad Retail Media
Media Supervisor
2010 - Present
Creating online media programs for leading retail e-commerce websites: Walmart.com, Shutterfly.com and eBay.com; Delivering custom digital ad campaign opportunities to national brands to reach,...
JWT Action
Digital Media Supervisor
2009 - 2010
Developed strategic digital media recommendations for campaigns catered to unique target audiences and objectives. Performed digital media planning and buying in the French Canadian market....
Ogilvy & Mather
Digital Media Supervisor
2008 - 2009
Spearheaded IBM digital projects for international, national, and niches-targeted campaigns. Developed online communication projects designed to drive brand awareness, generate demand, acquire...
The Ad Store
Media Planner
2005 - 2008
Assisted in launch of digital media unit. Developed digital teaser projects to support traditional off-line media planning, focused on several EU countries. Planned international and domestic...
E3
Junion digital planner
2005 - 2006
Performed digital national planning for clients in various industries. Negotiated competitive rates and built relationships with major publishing groups. Worked closely with production staff and...

Education

IULM University, Milan, Italy
Bachelor's in PR and Avertising
-
Overview  |  Job History  |  Resume/C.V.

Keywords

media planning & buying
sem
social media.
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Identity
Username
mikbaratta
Type
Individual
Member Since
August 2010
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Michela B. | Elance

Michela B.