Do you want an individual that is passionate about providing exactly what it is you want and need?
Read More »
If you want Great Copy at a reasonable cost from an experienced writer …. a writer that will go the extra mile …. a writer that will stay up later to proof and edit to perfection and deliver on time, you have arrived at the right place.
I have been on your side of the desk. That experience makes me know that the value of great writing can diminish quickly into frustration without responsive and near instant communication ....Customer...
Jan 16, 2013|Article Writing|Private|Working
Dec 21, 2012|Article Writing|Private|Completed
I write “one word at a time.” The right word must follow the one before it. “The right words in a row.” Whether it’s a brochure, print ad, article, SEO piece or a fact-sheet, I’m proudest when the client muses, “I just really like the way you said that” ....and then we get the desired result you wanted.
“Michael’s writing is famous around here. Our readership actually looked forward to the full-page ads Michael wrote. Once we submitted one of his pieces to the committee on a whim and low and behold, it won the advertising industry's ADDY AWARD. No doubt about it, the guy’s got natural talent ….it runs in the family.”
- Ben Hudson. Editor, Track Magazine.
I always learn who my audience is ….in depth …. and what you want them to do. And then they do it. I know exactly who I am writing to.
Many writers make the mistake of writing to impress other writers. I don’t write with the usual “grandiose style” you see so often. Every word, phrase and sentence is carefully chosen and constructed to serve the intended purpose …depending on the nature of the piece.
On the surface, that may be to inform, educate or influence a call to action (sales). The sub-text, however, is probably just as important ...if not more so. The real reason you always want Great Writing …is TO GET IT READ!
A sample list (but not limited to) ……
-- Web copy
-- White papers
-- Case studies
-- Email campaign pieces
Read More »