Accomplished, creative professional with comprehensive experience managing advertising, sales, and marketing strategies to drive business growth and maintain a competitive edge in the marketplace. Proven history of surpassing projected sales expectations, realizing sustainable revenue gains, securing lucrative contracts, and devising full-circle advertising campaigns. In 2007, generated over $3 million in revenue, exceeding projected sales by 76%. Works closely with customers to identify advertising niches and develop media plans. Adept...
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Launched business growth throughout the Pittsburgh region by spearheading key account development programs. Negotiated and secured annual revenue contracts with leading regional clients including Shop N Save, Foodland, Dunhams Sporting Goods, Rex Corporation, SuperValu, and North Pittsburgh Telephone Company. Generated over $4,000 in new weekly revenue by devising a Direct Mail Shopper distributed to 17,000 homes.
Regained $300,000 in revenue and gained market control over a competing regional direct mail company by single-handedly negotiating and securing former contracts with local and major grocery stores.
Secured additional monthly revenue of $2,000 by conceptualizing and developing Community Calendar, a twice monthly multi-advertiser page.
Ranked second at Trib Total Media in cross-selling for six consecutive months.
Earned two promotions over three years, from Advertising Account Executive to Network Sales Manager to Regional Advertising Manager.
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