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Mircea Criveanu | Elance
 
176985602337900
Last Sign-in: Aug 1, 2015

Mircea Criveanu

   Romania
  |   Bucharest, Bucuresti
  |  8:56 pm Local Time

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Mircea Criveanu's identity has been verified.  Learn More

Overview

20+ years experience Customer Experience Adviser & Marketer

Over 20 years of experience in marketing, brand identity, communication, customer experience and loyalty programs.

Involved in the growth of major multinational, local and regional brands.

360 strategic view and full understanding of a client business perspective.

Ability to understand, integrate & manage customer/user experience (UX) at every interaction point by means of CRM, with measurable results for the respective business.

My work consists in identifying your customers,...

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Skills (10)

Tested
Integrated Marketing
CRM
Online Advertising
Business Planning
Digital Marketing
Marketing
Marketing Management
Business Strategy
Social Media Marketing
Online Marketing

Employment

MDC People Centric
Customer Experience Adviser & Marketer
2014 - Present
Finding your customers, setting-up a personalised dialogue with them, profiling, identifying the loyal ones and focusing on them.
MC Consulting
Strategic Business Adviser
2008 - 2014
My responsibilities include product management, brand identity and positioning as well as customer relationship management.
The Hub Partners
Loyalty Director
2013 - 2013
We've created from scratch a loyalty program for an important shopping center in Bucharest, Romania.
The Hub Partners
CRM&New Business Developer
2012 - 2013
Together with The Hub team I designed the CRM processes of a social shopping network.
Orasul Meu
Managing Partner
2010 - 2013
Orasul Meu is a mobile city guide and social network which improves going out experiences by relevant information offered where and when it is needed. Orasul Meu is designed as a local city guide,...
Infinium Fusion
Executive Director
2009 - 2010
Brand development, web site traffic growth, web site advertising revenue, developed brand strategy and statistics systems, strategic consulting, including business plan & sales strategy development.
DV Automedia
Managing Director
2008 - 2009
Managing the day-to-day operations of the publishing house including and not limited to the relationship with the printing houses, advertising sales agencies, foreign licence partners. In charge...
Sapte Seri
Executive Director
2007 - 2008
Managing a group of media companies Administration of the day-to-day operation of the business. Hiring and building the team Setting up a high quality client service system. Financial control and...
D'Arcy
Group Account Director
2001 - 2002
Heading the team dedicated to Azimut Italy but also involved in supervising the ING and Fiat & Alfa Romeo accounts. Key leadership role in all ATL and BTL communication on all four brands....
Prima TV Romania
Marketing Director
2000 - 2001
Responsible with the face-lift of Prima TV brand and the relaunch of the station. Involvement in the business planning process (market trends, brand status, competitive set, campaigns analysis,...
Atomic TV Romania
Marketing Director
1998 - 2000
Responsible for building of Atomic TV brand and the launch of the station. Responsible for setting up the marketing plan, the launch and consolidation of the strategy plan. Involvement in the...
Leo Burnett & Target Romania
Account Manager
1996 - 1998
Worked on BTL/ATL projects for ABN Amro Bank, Merloni Elettro Domestici - Indesit and Ariston brands. Full responsibility of all the projects, from brief and strategy, to presentation, approval and...

Education

Economic University Craiova
Bachelor Degree
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Overview  |  Job History  |  Resume/C.V.

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Identity
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Mirch1
Type
Individual
Member Since
May 2015
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Mircea Criveanu | Elance

Mircea Criveanu