Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Lara M. | Elance
 
176985602337900
Last Sign-in: Apr 11, 2014

Lara M.

Seasoned Public Relations and Marketing Pro
   United States
  |   San Francisco, CA
  |  10:58 am Local Time

Overview


Startup, Tech and lifestyle PR is in my wheelhouse. I love working with companies, finding amazing stories and angles to pitch and seeing my pitches come to life in magazine, TV, online, or on the radio. I also am a savvy event planner, having organized and directed multiple red carpet events and fundraisers.

Here's an article I wrote about pitching media outlets your story: http://www.business2community.com/public-relations/the-art-of-pitching-0457476#gZpw24lijvVjTqvP.01

Feel free to check out my references and recommendations on...

Read More »
Dec 16, 2013|Public Relations Consulting|Private|Working
May 25, 2013|Public Relations Consulting|Private|Completed
May 25, 2013|Public Relations Consulting|Private|Completed
|
2.8
Apr 15, 2013|Public Relations Consulting|Private|Working

View All »

Portfolio

Outlines all of my relevant skills

Skills (4)

Tested
Creative Pitching
Story Pitching
Pitching Stories
Content marketing

Service Description

Sample service example for a business. I tailor these to either individuals or the specific company I am working with:

PR Objectives/Plan Overview
Prepared, April 2013
Lara Miller

Overview: To create media exposure through a targeted audience and mass media on a national level.

Goals: As a result of varied and diverse media exposure, we will continue to grow in new market areas and retain current customers.

Objectives:


Boost awareness of site launch
Boost awareness of features offered
Co-develop with team key marketing initiatives
Act as local Silicon Valley point of presence through meetups



Strategies:

Foster, maintain and document relationships with key tech and business reporters/journalist across general interest, general tech, and e-commerce.
Develop weekly/bi-weekly campaigns around case studies and target corresponding media.
Proactively search out and respond to relevant news events that may affect current customers and future customers.
Develop and pitch speaking opportunities for key founders/employees
Apply for awards in the tech sector
Provide input on social media strategies
Provide input on and updates on key features on a regular basis. (ie. updated numbers, about us, blog area).




Key target media: Business print publications, Online tech news, Niche sites.



Read More »

Employment

3 Sisters PR
Owner
2007 - Present
Full service celebrity boutique PR Company. Clients placed in Time Magazine, Menís Health Magazine, Forbes, Good Morning America, Star Magazine and several other mainstream media outlets. Red...
Flippa
Director of Public Relations
2012 - 2013
Remotely worked with headquarters in Melbourne. Responsible for all US and international PR objectives Created stories from user experiences Wrote all press releases Directly worked with founder in...
Card Player Magazine
Director of Public Relations
2006 - 2007
Increased company visibility within the gaming industry as the foremost authority on poker. Wrote all press releases and media alerts Managed all social media initiatives Developed and implemented...

Education

University of Georgia
Masters Degree
1999 - 2002
Montana State University
Bachelors
1994 - 1997

Keywords

Public Relations
Communications
Content Marketing
Startups
Tech
My Snapshot
Sales & Marketing
4
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
3
0
136
Total
Milestones
Hours
Reviews
2.8
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
MissLaraM
Type
Individual
Member Since
March 2013
Elance URL
Verifications
0
Lara M. | Elance

Lara M.