Claudette A. | Elance
Last Sign-in: Jan 16, 2016

Claudette A.

B2B Marketing Executive
   United States
  |  8:25 pm Local Time


Results-driven, seasoned Marketing Strategist with extensive international experience, founded on the traditional principles of direct marketing. Responsible for client acquisition and retention programs through various media including lead generation, event sponsorship, public relations and brand enhancement. Strong copywriting skills to deliver a broad selection of client communications and to support the generation of executive published articles.

With recent experiences in the digital space (Online advertising network, SEM Agency), my skills have embraced the online environment and the channels most relevant to attract those audiences. From rebranding to campaign management to social media messaging, developing and identifying the correct mix of tactics has become my key strength. A dedicated and enthusiastic team player who builds inter-departmental relationships to achieve and deliver corporate objectives.
Service Description
Highly skilled and competent writer who has successfully completed the following projects:

- Website Content (About Us, Mission, Bios, Service Descriptions etc.)
- Sales/Marketing Collateral
- Blogs
- Press Releases
- Articles
- Case Studies
- White Papers
- Resumes/Job Applications
Chartered Institute of Marketing, UK
Postgraduate Diploma
Awarded: 1992
South Bank University, UK
BA (Honours) Business Studies/Marketing
Marketing Director, Americas
2011 - 2012
Developed and implemented marketing efforts for the Americas region (US, Brazil, Canada,Mexico): - lead generation - client communications - Public Relations - events/conferences/speaking engagements - branding - partnerships
Director, Affiliate Marketing
2010 - 2011
Managed the marketing function for the Affiliate Division of an online advertising network: - trade shows/conferences - client communications (newsletters, promotions, surveys) - PR (by-lined articles, speaking engagements) - social media (Twitter, Facebook) - P&L (budget setting and monitoring) - branding - initiated Client Advisory Board
Payment Terms
None specified
Claudette A. | Elance

Claudette A.