Results driven professional with over 16 years sales and marketing experience. Excelled in a variety of roles including lead generating marketing programs, sales enablement and training, email marketing, direct sales, and pre-sales consulting as both a team player and individual contributor.
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• Cross functional collaboration with sales, marketing and account management
• Online marketing expertise related to website optimization for visitor engagement, lead generation and search engine optimization.
• Human Capital...
Research Rockstar, LLC Oct 2012 – Oct 2013 Research Rockstar delivers online and onsite training to market research professionals.
Sales and Marketing Operations
Responsible for all sales and marketing operation
• Managed marketing campaigns
• Focused on daily updates and management of Salesforce.com and Silverpop
• Owned all email marketing activities including crafting, sending, and reporting
• Follow-up with all website and phone leads in pursuit of new business
• Monitored website traffic and page popularity using Google Analytics
• Delivered weekly reports on website traffic, class sales, house list growth, most popular classes
Wakefly, Inc. Westborough, MA Jan 2010 – Jan 2012
Wakefly is a lead generation, web design and development firm dedicated to helping companies increase lead flow, brand recognition, revenue and profits.
Business Development Manager
Responsible for lead generation and new business in US and Europe and sales into the existing client base.
• Focused on selling website redesign projects, custom application development initiatives and search engine marketing services like pay per click and search engine optimization
• Develop lead flow in support of new sales
• Administrator for Salesforce.com for lead management and reporting
• User of Pardot to effectively monitor web traffic to be converted into leads for the sales team
• Contribute to marketing programs and activities through landing page creation, crafting email...
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