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Mackenzie M. | Elance
 
176985602337900
Last Sign-in: May 7, 2009

Mackenzie M.

Taking Your PPC Campaigns to the Next Level
   United States
  |   Mesa, AZ

Overview

I am an experienced pay per click professional providing ppc set-up, optimization, and management services.

I have experience with:

- Setting up PPC campaigns in various search engine interfaces using unique tracking URLs for each ad/keyword
- Analyzing campaign data to provide campaign optimization services and recommendations to clients
- Reviewing/providing analysis on PPC landing pages
- Managing and maintaining daily/monthly PPC spends for multiple clients and ensuring the campaigns meet the desired performance metrics
- Writing...

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Skills (5)

Tested
Landing Page Consulting
Search Engine Marketing (SEM)
Writing Effective Ad Copy

Service Description

I have experience working as the Manager of Paid Search for a large SEM firm based out of Arizona. I have worked on ppc campaigns for clients in a wide range of industries ranging from b-to-c targeted e-commerce sites to b-to-b and b-to-c lead generation sites. Additionally, I have managed accounts with monthly budgets ranging from $2k to $50k.

Having experience working for a large SEM firm, I understand the importance of consistent communication and reporting. My primary focus in ensuring that accounts produce a positive ROI by achieving a profitable cost/conversion. If you have any questions or are interested in learning more, feel free to contact me.

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Overview  |  Job History  |  Resume/C.V.

Keywords

PPC
Adwords
Pay Per Click
YSM
MSN Adcenter
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Clients
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Identity
Username
mmcfarlane
Type
Individual
Member Since
October 2008
Elance URL
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Mackenzie M. | Elance

Mackenzie M.