Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Michele O'Briain | Elance
 
176985602337900
Last Sign-in: Sep 17, 2012

Michele O'Briain

Expert marketer - sets up & builds brands
   Ireland
  |   Dublin, Dublin

Overview

I am a successful marketer with over 20 years experience in the set up, growth and development of brands in a variety of industries.

In my various roles I relaunched the Tesco Mobile brand nationally along with launching new propositions, increasing our presence in store and increasing our customer numbers fourfold. I also performed a critical review of the MVNO postfone and defined and prioritised the projects that needed to be undertaken to improve the business. I built the Family Hampers brand from a start up position to €3m sales, grew...

Read More »

Skills (3)

Tested
MVNO marketing
Customer insight
Business set up and development

Service Description

Consultancy service to help businesses set up, grow and develop their brands profitably.

Previous experience in a number of diverse areas including telecommunications, retail, online, catalogue marketing and door to door selling in both large and small businesses.

Read More »

Employment

O2 - Tesco Mobile
Head of Marketing
2008 - 2010
Employed by O2 to work on Tesco Mobile - Ireland’s first M.V.N.O., which is a joint venture between O2 and Tesco. I was responsible for the marketing of Tesco Mobile through the Tesco retail...
Shop Direct (now Littlewoods Ireland)
Marketing Director
2002 - 2007
One of five Irish board members with responsibility for the strategic direction and implementation of all online and offline marketing activities for the company’s five brands with a marketing...
Shop Direct (now Littlewoods Ireland)
Marketing Manager
1991 - 2002
Part of a management team of four with responsibility for all marketing of Family Album and Kays mail order brands and the launch and initial growth of new brand Family Hampers. • Built a new...
Shop Direct (now Littlewoods Ireland)
Marketing executive
1989 - 1991
Gained first experience of direct marketing in this position with responsibility primarily for adapting U.K. mailings and promotions for the Irish market for Family Album and Kays mail order brands.

Education

Digital Marketing Institute, Dublin.
Diploma in Digital Marketing
2011 - 2011
Trinity College Dublin
Master in Arts
- 1988
Trinity College Dublin
B.Sc. (Mgnt) (Honours)
1982 - 1986
The College of Marketing/Institute of Technology
Diploma in Advanced Marketing Techniques
1982 - 1986

Keywords

MVNO marketing
Direct Marketing
Marketing communications
Customer Insight
Business set up and development
My Snapshot
1
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
MOBconsultancy
Type
Individual
Member Since
February 2012
Elance URL
Verifications
0
Michele O'Briain | Elance

Michele O'Briain