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Monica Hahn | Elance
 
176985602337900
Last Sign-in: Oct 9, 2014

Monica Hahn

Brand marketing strategist, inspirational coach
   United States
  |   Philadelphia, PA

Overview

Minimum Hourly Rate $164

Monica Hahn champions branding and innovation to build well-known consumer and business brands. She currently provides consulting services in the area of company, product & personal brand strategy. Monica’s consulting practice follows over twenty years of marketing leadership for such well-known brands as ARAMARK, Einstein Bros. Bagels, Manhattan Bagel, Noah’s Bagels, Children’s World Learning Centers, Burger King and Whirlpool. In addition to serving as a “serial mentor,” Monica is on the Presidential Council of Alumnae for her alma mater,...

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Skills (6)

Tested
Brand strategy
Field Marketing

Service Description

Development and/or facilitation of brand strategy, strategic planning or marketing planning. Clients include large & small companies, B2B & B2C, in several sectors - consumer goods & services, market research, B2B consultancies, food & beverage, hospitality, sports & entertainment.
Coaching individuals and leadership teams. Clients include women, emerging leaders, executives & students.


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Employment

ARAMARK Sports & Entertainment
VP Marketing
2007 - 2010
Recruited to reposition $1.3 billion division by bringing customer focus to the forefront of strategies. Drove initiatives to build revenue and enhance the customer experience for sports teams,...
Einstein Noah Restaurant Group
SVP Marketing
2004 - 2006
Brand architect responsible for reigniting and contemporizing the Einstein Bros. Bagels brand to deliver sales and profit objectives. Key member of executive team; defined core corporate values and...
ARAMARK Educationl Resources
Exec Director Marketing, VP Marketing
2000 - 2003
Recruited to develop the first large-scale grassroots marketing effort for Children’s World Learning Centers. Led an ambitious cultural change program aimed at re-energizing the field marketing...
Burger King Corporation
Field Sales & Marketing Manager, Director
1993 - 2000
Strategic leader on multifunctional regional management team responsible for developing and implementing brand strategy and marketing plans to deliver sales and profit objectives across 64 central...
Burger King Corporation
Manager, Sales Analysis
1990 - 1993
Partnered with brand and innovation teams to develop and evaluate programs for ROI. Trained, developed and supervised three Analysts, and directed MIS support staff activities.
Burger King Corporation
Senior Marketing Systems Analyst
1989 - 1990
Key team member developing the company’s first sales analysis capability, enabling fact based decision-making.
Whirlpool Corporation
MIS Trainee, Decision Support Analyst
1983 - 1989
Progressed through successive assignments, serving in the company’s internal consulting group responsible for quantitative analyses of business processes to support strategic planning.

Education

Western Michigan University
MBA, Marketing
- 1987
Michigan Technological University
Bachelor of Science, Business Administration
1979 - 1983
Overview  |  Job History  |  Resume/C.V.

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MonicaHahn
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Member Since
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Monica Hahn | Elance

Monica Hahn