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Monica Johnston Pepicelli | Elance
 
176985602337900
Last Sign-in: Oct 14, 2013

Monica Johnston Pepicelli

Developing Powerful Marketing for Significant ROI
   United States
  |   Littleton, MA
  |  6:22 pm Local Time

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Overview

Accomplished Senior-Level Marketing Executive with exceptional success in the conceptualization, development, execution and leadership of bold, high-impact marketing strategies, campaigns and programs that drive value, deliver results and increase revenue.

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Skills (4)

Tested
Messaging

Service Description

Develop strategic marketing plans that create impact as evidenced by ROI. Create, manage and implement new services offering launches. Create social media campaigns with content, advertising, blogs and SEO. Develop sales enablement programs in collaboration with sales to help with positioning, role based key messages, to ensure success in selling new offerings, Project and program management from major events such as participation in Sapphire or Oracle OpenWorld down to city dinners with invitations, pre- and post content development, client acquisition, restaurant and discussion points or presentation during dinner.

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Employment

EMC
Head of Industry Marketing
2010 - 2012
Led Americas marketing initiatives for offer development in cloud, big data and security across multiple key industries in the consulting organization. Developed industry marketing plan,...
Infosys Technologies
Director of Marketing - Retail, CPG & Logistics
2005 - 2010
Developed and implemented marketing strategy and plans, and engaged sales in the marketing process driving growth of IBU from $352M to $698M over 4 years while managing a budget of $400K. Managed...
Aquent
Contract Consultant to Accenture
2005 - 2005
Provided marketing promotion, program and production management, and website updates to thought leadership produced by Accenture Institute for High Performance Business. Achieved a track record for...
Accenture
Senior Marketing Manager
1995 - 2003
Senior Marketing Manager in the Talent & Organization Service Line - drove 62% growth from $600 million to nearly $1 billion over three years by reinventing their go-to-market strategy and...

Education

Villanova University
BA
-
Overview  |  Job History  |  Resume/C.V.

Keywords

Marketing Strategy
Sales Enablement
Program Management & Execution
Social Media
Demand Generation
Campaign Management
Event Management
Operational Budget & Control Management
Analyst & Public Relations
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  • 12 months
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Identity
Username
MonicaPep
Type
Individual
Member Since
September 2013
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Monica Johnston Pepicelli | Elance

Monica Johnston Pepicelli