Expert digital marketer with over 7+ years of professional experience in media, advertising, publishing, internet technology and e-commerce. Experience in SEM, SEO, Social Media, B2C & B2B communications and marketing analytics.
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May 13, 2012|Marketing Strategy|$466|Completed
**Search Engine Marketing (SEM): Develop targeted keyword lists, write ad copy and create/optimize PPC campaigns for Google AdWords. Consult on campaign structure and bid optimization as needed.
**Search Engine Optimization (SEO): Copy write and optimize title tags and meta tag descriptions.
**Social Media: Write Twitter tweets, Facebook posts and other social media copy. Write/Ghost-write blog posts. Consult on Social Media content strategy, fan growth and idea generation as needed.
**Advertising Sales: Write/develop ad sales marketing collateral including sell sheets, website content, sales presentations and e-newsletters.
**Data Analysis & Marketing Analytics: Evaluate raw data, create concise reports/charts, extrapolate key findings/trends and write executive overviews for senior management.
**Ad/Marketing Copywriting: Ad banners, Search Copy, Branding statements/taglines, Print ads, Sweepstakes copy and other general B2C/B2B marketing and advertising writing.
**Photoshop & Graphic Design: Printed and digital materials from postcards, direct marketing, website graphics, online banner ads, printed ads, printed invitations.
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