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Morissa Wagner | Elance
 
176985602337900
Last Sign-in: Feb 2, 2013

Morissa Wagner

Expert Digital & Social Marketer
   United States
  |   Bloomfield, NJ
  |  1:34 pm Local Time

Overview

Minimum Hourly Rate $35

Expert digital marketer with over 7+ years of professional experience in media, advertising, publishing, internet technology and e-commerce. Experience in SEM, SEO, Social Media, B2C & B2B communications and marketing analytics.

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May 13, 2012|Marketing Strategy|$466|Completed
|
4.8

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Portfolio

Skills (8)

Tested
Search Engine Marketing Certification
My Score
avg
Social Media Marketing Test
My Score
avg

Service Description

**Search Engine Marketing (SEM): Develop targeted keyword lists, write ad copy and create/optimize PPC campaigns for Google AdWords. Consult on campaign structure and bid optimization as needed.

**Search Engine Optimization (SEO): Copy write and optimize title tags and meta tag descriptions.

**Social Media: Write Twitter tweets, Facebook posts and other social media copy. Write/Ghost-write blog posts. Consult on Social Media content strategy, fan growth and idea generation as needed.

**Advertising Sales: Write/develop ad sales marketing collateral including sell sheets, website content, sales presentations and e-newsletters.

**Data Analysis & Marketing Analytics: Evaluate raw data, create concise reports/charts, extrapolate key findings/trends and write executive overviews for senior management.

**Ad/Marketing Copywriting: Ad banners, Search Copy, Branding statements/taglines, Print ads, Sweepstakes copy and other general B2C/B2B marketing and advertising writing.

**Photoshop & Graphic Design: Printed and digital materials from postcards, direct marketing, website graphics, online banner ads, printed ads, printed invitations.

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Employment

Time Inc
Marketing Manager, Digital Audience Development
2011 - 2011
Developed and directed customer acquisition marketing plans that drove unique visitors, retail orders, site registrations and mobile downloads for InStyle.com and StyleFind.com. Led the sites’ SEM,...
MTV Networks
Consumer Marketing Manager
2008 - 2011
Created and executed multi-million dollar consumer marketing campaigns for television, radio, print, out-of-home, digital, social, and mobile advertising with direct ownership of all digital and...
IAC
Associate Manager, Brand Marketing
2007 - 2008
Managed marketing efforts and assisted in the rebranding strategy for the IAC Advertising brand and its portfolio of sites including Citysearch, Evite, Match.com, Realestate.com and Ticketmaster....
IAC
Search Engine Marketing Strategist, Ask.com
2005 - 2007
Oversaw 150+ key advertising accounts totaling $10 million in annual ad sales revenue. Created custom sales presentations for search engine marketing (SEM) clients. Managed and optimized search...
USA TODAY
Advertising Sales Assistant
2004 - 2005
Supported a team of five National Account Executives responsible for $20 million in annual ad sales revenue. Created client-focused sales presentations and marketing collateral for automotive and...

Education

University of Connecticut
Bachelor's Business Administration; Marketing
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

SEM
Search Engine
SEO
Digital marketing
Social Media
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Elance Level
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  • 12 months
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Identity
Username
morissawagner
Type
Individual
Member Since
January 2012
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Morissa Wagner | Elance

Morissa Wagner