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Mo v. | Elance
 
176985602337900
Last Sign-in: Apr 8, 2015

Mo v.

   United Kingdom

Overview

Technically skilled analyst with proven capabilities to lead projects and deliver valuable insights.

Full complement of skills, managing back end development, performing intuitive data analysis, automating innovative reporting and presenting actionable insights & recommendations to senior clients.

Technically skilled in:
-SQL (T-SQL, PL SQL & Teradata)
-SAS (Base, Enterprise Guide & Macro)
-SPSS (Statistics & Modeller)
-Excel (Macros/VBA)
-Digital analytics (Google Analytics & Omniture Site Catalyst)
-Geospatial mapping (Alteryx)...

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Skills (10)

Tested
CRM
Direct Marketing
Database Marketing
Segmentation
Customer Insight
SAS
Email Marketing
Strategy
Web Analytics
Analytics

Employment

Barclays
Senior Decision Analyst
2014 - Present
Using Teradata SQL & SAS Enterprise Guide 4.3, I analysed customer account and transactional data to bring to market local insights for consumers & businesses. I lead a project to understand the...
Sky IQ
Lead Analyst
2014 - 2014
Working in the Content Insight team on strategic projects to identify value of content to Sky subscribers. With data from the largest viewing panel in the UK, I am defining customer engagement with...
Virgin Insight
Insight Analyst
2013 - 2014
Set up Digital reporting & insight capabilities, using Google Analytics & Hootsuite to build monthly & weekly reports for Digital content team & a monthly insights piece for Managing partners....
Proximity London
Senior Insight Analyst
2013 - 2013
I used SAS to analyse customer engagement with P&G's SuperSavvyMe website, showing results by segment and identifying strategies to improve targeting. I pulled data from Google Analytics to perform...
Lloyds Banking Group
Senior Insight Analyst
2012 - 2013
I worked on Project Verde, creating robust mailing files to inform customers of changes to legal ownership of their accounts. I used SQL to code in Teradata, independently testing the mailing file...
CMC Markets
Marketing Insight Analyst
2012 - 2012
I performed marketing insight using SAS and PL SQL (Oracle) that guided the company's Premium customer strategy and Global Retention strategy. I created global insights on retention, creating an...
Creator Ltd
eCRM Analyst
2010 - 2012
I worked on HMV's email campaign segmentation, also providing insights to HMV, Laterooms, Asiarooms & Virgin trains. I built email campaign data segments for HMV, working with developers to...
Quant Marketing
Data Analyst
2009 - 2010
I worked on Lovefilm, building data segments for their Direct Mail campaigns in Alterian. I used SQL Server to analyse responses over time and behaviour to the offer with an expiry date. I...
Mediacom
Data Analyst
2007 - 2009
I worked in the Planning department for P&G West Europe GBU, providing insightful reports on media spend and market share. I used TNS data and an internal database to identify opportunities and...
PRO Insurance Solutions
Data Analyst
2002 - 2002
I analysed insurance policies to identify missing records, presenting my findings to the project manager and leading another temporary analyst to deliver our insights.

Education

University of the West of England
1st class
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
MVP_Ltd
Type
Individual
Member Since
April 2015
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Mo v. | Elance

Mo v.