Marketing expert helping businesses with a variety of online efforts including product development/marketing/launch, search engine optimization (SEO), paid search engine marketing (SEM/PPC), web analytics, email marketing, social media marketing, usability testing, multi-variate testing and more. Experience working with a variety of businesses from local small business to Fortune 500 companies.
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May 22, 2012|Search Engine Optimization|Private|Working
Select services and example results:
Search Engine Optimization (SEO) - Implemented SEO strategies such as targeted meta data (development of keywords, descriptions, page titles, etc.), keyword rich content development, webmaster account setup/maintenance and linking tactics. Example Result: Increased organic traffic for an online auto dealer from less than 10% to more than 50% during an 8-month period by implementing and maintaining basic onsite SEO tactics
Web Analytics - Experience working with a variety of analytics packages including Omniture and Google Analytics Ability to set up tracking, reporting, conversion events, configure dashboards, etc. along with regular tracking and analysis of KPIs. Example Result: Used Google Analytics data to identify primary traffic sources for a jewelry retailer; implemented conversion tracking to identify purchase conversions to correlate the highest converting traffic sources, both in volume and dollars. Recommended shifts in marketing budgets based on results.
Facebook Marketing and Advertising - Experience setting up and running business Facebook pages and targeted Facebook advertising campaigns to grow audience. Campaigns include creative and copy testing, CPC optimization and associated metric tracking to measure performance. Example Result: More than doubled Facebook fans for local children's clothing boutique during a 5 day targeted advertising campaign on Facebook. In addition to the advertising test, significantly...
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