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Natalia C. | Elance
 
176985602337900
Last Sign-in: Oct 19, 2014

Natalia C.

Award-winning advertising and web writer
   United States
  |   Las Vegas, NV

Overview

Minimum Hourly Rate $50

Speak volumes with five little words. Evoke laughter with the turn of a phrase. Convince others that a truly unnecessary product is as essential to their lives as water. Maybe even save a few lives.

Basically, what I do.

I'm an Ivy League graduate who's been developing advertising and web content for over twelve years. My experience covers a number of diverse industries: retail, travel, food & beverage, technology and healthcare. Whether you're looking for a dynamic website, a compelling press release, or a full branding campaign, I'll...

Read More »
Mar 8, 2013|Sales Writing|$1,765|Completed
Jul 31, 2012|Web Content|$1,150|Completed
|
5.0
May 17, 2012|Web Content|$724|Completed
|
5.0
Mar 26, 2012|Ad Campaigns|$622|Completed
|
5.0

View All »

Portfolio

This ad appeared in Black Ink, an exclusive publication for black American Express...
This ad was selected for publication in U.S. Ad Review.
Appeared in national travel magazines.
Written for first issue of Borgata magazine.
Created to promote awareness of Wolfgang Puck's many establishments in Las Vegas.
Created to taut transformation of Caesars to MontBleu.
Created for the launch of this authentic Irish bar at New York-New York Hotel and Casino.
Created for the launch of MontBleu Resort in Lake Tahoe.
Create to promote brand awareness for Macy's.
I wrote this blog and optimized for SEO for an elance client interested in promoting a...
An elance client hired me to overhaul his lengthy web copy. I maintained the same...

Skills (9)

Tested
Advertising
Advertising Skills Certification
My Score
avg
Business Writing
Online Writing
Online Article Writing and Blogging Test (U.S. Version)
My Score
avg
Creative Writing
Search Engine Marketing (SEM)
HTML
Editing
U.S. English Chicago Style Editing Skills Test (For Writing Professionals)
My Score
avg
Cisco Contractor Readiness
Cisco Contractor Readiness Test
My Score
avg
Microsoft Word

Service Description

A decade of advertising experience packaged into a five-foot-five frame. Natalia began her career as a copywriter at Arnold Worldwide/San Francisco where she built brands for Crystal Geyser Water, Macy's, and Qualcomm. She considers herself a storyteller, behind every ad, brochure, and commercial there is a well-crafted tale designed to pull the heartstrings or scratch the funny bone of targeted consumers. For the last four years, she has woven stories for luxury hotels and upscale restaurants, including Montage Resort & Spa, The Greenbrier,Mirage Resort & Casino, MontBleu Resort, Casino & Spa and Wolfgang Puck Fine Dining Group. Her work has appeared in Creativity, Adweek, and US Ad Review.

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Employment

Academy of Art University
Instructor/Course Developer
2002 - Present
I developed their online copywriting course and currently teach copywriting and advertising to undergraduate and graduate students online.
SK+G
Associate Creative Director
2008 - 2008
Oversaw brand strategy and creative development for the Montage Hotels & Resort account. Wrote brochures, coffee table books, print ads, sales letters, etc. ensuring a consistent brand voice was...
Brown & Partners
Writer
2006 - 2008
Wrote and edited advertising campaigns for numerous hotel, casino and healthcare accounts.
SK+G
Writer
2002 - 2006
Developed advertising campaigns for numerous luxury accounts. Wrote direct mail, newsletters, print, radio and television ads.
Arnold Worldwide/San Francisco
Writer
1999 - 2002
I created brands for such diverse clients as Macy's and Crystal Geyser Water. I worked with producers and directors to execute television ideas. I wrote print and radio campaigns.
Mulholland Brothers
PR Writer
1998 - 1999
Wrote press releases and procured mentions in major publications including Food & Wine, Town & Country and Playboy. Also, wrote product descriptions for brochures.

Education

University of California Riverside
Masters of Fine Arts in Creative Writing
-
SUNY Binghamton
MA in US Cultural History
1995 - 1997
Cornell University
BA Cum Laude in American Studies
1993 - 1995

Keywords

web content
sales letters
blogs
articles
brochures
direct mail campaigns
print ads
press releases
radio spots
television spots
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
nataliachaffin
Type
Individual
Member Since
December 2008
Elance URL
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Natalia C. | Elance

Natalia C.