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Yvonne Nelson | Elance
 
176985602337900
Last Sign-in: Sep 1, 2015

Yvonne Nelson

Branding + Design
   Netherlands
  |   AMSTERDAM, North Holland
  |  5:15 am Local Time

Overview

Award winning Art Director + Designer | Branding | Print | Interactive | Nike, HBO, Kellogg s, Unilever | +20 years experience | BBDO & Leo Burnett ad agencies| Quality-driven | Reliable | Minimal contemporary Dutch-European design |

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Amsterdam-based independent designer and art director specialised in strategy, branding, design and advertising, with an emphasis on design. I help companies, public institutions...

Read More »
Sep 1, 2015|Graphic Design|Private|Completed
Aug 25, 2015|Graphic Design|Private|Completed
|
5.0
Apr 15, 2015|Corporate Identity Kit|Private|Completed
|
5.0
Feb 25, 2015|Label & Package Design|Private|Completed
|
5.0

View All »

Portfolio

Brochures for Nike Women (Europe) Designed for Nike together with Buchanan+Lowe, Amsterdam
Brand identity Website storyboards Collateral
Developed packaging, visual branding, collateral, and website
Developed content strategy Site's functionality, UX - storyboards Responsive Also...
Developed complete branding programme. Shown: brochures. Identity, visual branding,...
Website concept. Plus, complete branding programme: Identity, collateral, packaging.
Design of a catalogue for a Dutch exporter of luxury flowers. Photography: Elmar Krop
Brochure and folder for a UK financial start up.
250-page book - historical buildings from 1850 to 1940, Photography by Han van Gool.

Skills (8)

Tested
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Advertising
Brand strategy (positioning; usp; personality)
Copywriting; creative writing; editing
Translation English Spanish
English to Spanish translation skills

Service Description

What I do
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Creative strategy
Art direction
Visual branding
Look-and-feel and tone-of-voice
Logos and trademarks
Brand guidelines
Advertising
Promotions
Brochures
Catalogues
Annual reports
Web and interactive
Publications
Posters
Books and book covers
Packaging

I also write, edit texts, and enjoy collaborating with writers to develop copy strategies.

Brands I have worked for
::::::::::::::::::::::::::::::::::::::::

Nike Europe
Nike Women Europe
Unilever
Procter & Gamble
Amnesty International
Kellogg s
ING Bank
Citibank
Banco Santander
KLM
NS (Dutch Rails)
HBO Latino Network
City of Amsterdam
Elsevier Publishers
Akzo Nobel
Toyota
Peugeot
Phillip Morris
BDF Beiersdorf
UN Volunteers

And for many small to medium dynamic start ups and businesses

Social design work
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UN Online Volunteer
Amnesty International
Meldpunt Discriminatie Amsterdam
Vicaria de la Solidaridad, Chile

Mini history and facts
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Art director and creative director for BBDO and Leo Burnett in Latin America and Europe. Senior designer in The Netherlands

Selected awards
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UN Online Volunteering award, Germany
Print-Rottovision award, Switzerland
San Sebastian Ad Festival, Spain
El Mercurio print awards, Chile

Languages
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English, Spanish, Dutch (+ some French)

Education...

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Education

University of Chile
Bachelor of Fine Arts, major in Advertising
1980 - 1989
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

art direction
graphic design
branding
minimal design
classy design
international design
contemporary design
clean design
Dutch design
European design
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
NelsonArtDirection
Type
Individual
Member Since
January 2009
Elance URL
Verifications
Yvonne Nelson | Elance

Yvonne Nelson