Yvonne Nelson | Elance
Last Sign-in: Feb 3, 2016

Yvonne Nelson

Branding + Design
  |   AMSTERDAM, North Holland
  |  4:53 pm Local Time


Award winning Art Director + Designer | Branding | Print | Interactive | Nike, HBO, Kellogg s, Unilever | +20 years experience | BBDO & Leo Burnett ad agencies| Quality-driven | Reliable | Minimal contemporary Dutch-European design |


Amsterdam-based independent designer and art director specialised in strategy, branding, design and advertising, with an emphasis on design. I help companies, public institutions and non-profits find exciting, smart, and effective design solutions aimed at making brands look different, relevant, and liked.

I thrive for quality, simplicity, clarity and impact, combining strategy and design. At home with a broad range of businesses, industries, and cultures, I believe commercial success can be matched with strong socially based values and practices.

Further info? See my site: http://www.yvonnenelson.nl

Service Description
What I do

Creative strategy
Art direction
Visual branding
Look-and-feel and tone-of-voice
Logos and trademarks
Brand guidelines
Annual reports
Web and interactive
Books and book covers

I also write, edit texts, and enjoy collaborating with writers to develop copy strategies.

Brands I have worked for

Nike Europe
Nike Women Europe
Procter & Gamble
Amnesty International
Kellogg s
ING Bank
Banco Santander
NS (Dutch Rails)
HBO Latino Network
City of Amsterdam
Elsevier Publishers
Akzo Nobel
Phillip Morris
BDF Beiersdorf
UN Volunteers

And for many small to medium dynamic start ups and businesses

Social design work

UN Online Volunteer
Amnesty International
Meldpunt Discriminatie Amsterdam
Vicaria de la Solidaridad, Chile

Mini history and facts

Art director and creative director for BBDO and Leo Burnett in Latin America and Europe. Senior designer in The Netherlands

Selected awards

UN Online Volunteering award, Germany
Print-Rottovision award, Switzerland
San Sebastian Ad Festival, Spain
El Mercurio print awards, Chile


English, Spanish, Dutch (+ some French)


BFA in Graphic Design - Major in Advertising.
Post Graduate Certificate in Screenwriting.

Design, art history and communication training at School of Visual Arts New York, University of New Mexico Albuquerque, Universidad de Buenos Aires, and University of Amsterdam.

Film, literature and writing training at UCLA, University of Amsterdam and University of Oxford.
University of Cambridge, UK
CELTA, Cambridge Certificate in Teaching English to Speakers of Other Languages
Awarded: 2006
University of Cambridge, UK
Cambridge Certificate of Proficiency in English (CPE)
Awarded: 2005
Binger Film Lab, Amsterdam, Netherlands
Certificate in Screenwriting-Postgraduate Film Programme
Awarded: 2004
School of Visual Arts, New York
David Carson-Typography workshop-attendance
Awarded: 1997
School of Visual Arts, New York
Milton Glaser-Design workshop-attendance
Awarded: 1992
University of Chile
Bachelor of Fine Arts, major in Advertising
1980 - 1989
Payment Terms
Payment method: Safe Pay Escrow

Communication: Skype, email, phone. I like to have an ongoing contact with a client while developing a project. Daily, if necessary.

General availability: 8 or 9 hours a day, included at the weekend.

Flat fee preferable. Alternatively, per hour.
Yvonne Nelson | Elance

Yvonne Nelson