I don't have a formal training on copywriting but a year ago when a friend asked me to help him in his adverting agency over the weekends, I agreed on a friendly basis. Little did I know that my charm, quick wit and sharp mind will soon translate into a special career. Having being formally schooled as a Business to Business Marketer - UNISA, I didn't find the transition hard.
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Iíve always loved words. And Iíve always loved advertising. And the first thing I am going to tell you is that words are personal. Even when itís for business.
Creating a great content and getting it in front of the right audience demands creativity and skill†and how you say it using text, images, layout, links and typographyócreates your businessís personality online.
That's just what I have been doing for Oscar and Oscarr Designs ( www.oscarr.co.za) since last year and most recently introduced NPI Media ( www.npimedia.co.za) to my client base.
I personally work on projects from start to finish. Iíd always been a hard-working perfectionist. Now, thatís not always a good thing (more on that another time). But I loved working with Oscar and Oscarr on marketing and advertising their services. I admired the way my co-workers dug into a project and never let less than the best leave their desks. Copywriting got me. It was the perfect marriage of my marketing background and my love for writing.
Here is a partial listing of what I can do for authors, individuals, nonprofits, and businesses:
I have edited the following types of documents:
* Case studies
* Website copy
* Company Magazine articles
* Internal corporate documents, including employee handbooks, manuals, and training materials
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