Social media is a platform based on the gathering of people for social purposes like gaming, video, music, chat and messaging. Groups of people are formed around like minded thoughts and topics and it is within these groups the opportunity lies to discuss products and services. The main platforms are Myspace, Bebo, Youtube, Twitter and the current daddy of them all with nearly half a billion members, Facebook.
What are the benefits of Social Media?
When it comes to raw data, demographics and target markets, Facebook has it all. It is a marketing companies dream come true. Hours and hours of surveys thrown out the window because everything you need to know is right there ripe for the picking. You only need to know where to look. Finding the right group or creating a topic give you access to the best from of advertising in the world. Ask any one who works in marketing and they will all agree on two things "the best form of advertising is word of mouth" and "you cannot beat a referral".
With the help of Facebook marketing and a Custom Twitter page you can direct people to your chosen product or service. You can even make a term more popular by simply sparking interest with simple questions. Competitions, News stories and Youtube Videos are all great ways to deliver your message and if that message goes viral then you have a winner. If you don't know what viral advertising is take a look at our Viral Marketing campaigns page.
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