The age of the customer is here. They have the ability to search and engage how, what and when they want in our digital world. How you position your business (the brand and customer offering) and communicate with customers is a key factor in growing your business.
Who is responsible for your customer engagement?
Who is the custodian of your brand experience?
What is your desired customer experience?
Is your brand living up to your customersí expectations? Does it build your brand or erode it?
Who is responsible for your website?
Are they designers or marketing communications experts?
Does your website really address your customerís needs? Does it make it easy for customers to do business with you, how and when they want?
As a manager of a small business, you hear all sorts of things about what you should do with your website, Social Media, Search Engine Optimisation and Pay Per Click. But whatís the overall customer engagement strategy?
We have developed a proven 5 Step Process to ensure your customer touch point assets and communications are working for your business. A process we have developed using our vast experience in advertising, marketing and communications both offline and online. The five steps provide you with a consistent brand message and customer communication framework to engage customers, increase sales and build the value of your business.
We work with business owners to ensure all online communication is customer focussed based on a sound customer...
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