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Helen H. | Elance
Last Sign-in: Apr 29, 2015

Helen H.

Web copy that really works
   New Zealand
  |   Auckland, Auckland
  |  1:29 pm Local Time


Minimum Hourly Rate $80

Tired of cliched web copy? Do you cringe every time you see the words 'Welcome to our website'?

With a wealth of so-called 'web copywriters' out there, it can be hard to choose a writer who will produce something truly original for your website. But with Optimal Copy working on your project, you'll get highly readable, interesting and creative copy that will make your business stand out from the crowd.

And as a dedicated website copywriter, specialising in search engine optimised copy for the online world, you know you can rely on me to...

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New Cops is the official New Zealand Police recruitment website. Optimal Copy was...
Website for the Auckland-based 'Don't Do Mornings' chapter of the global networking...
Website of an Auckland-based life coach. Optimal Copy wrote SEO web copy for the entire...
Website of a UK-based goumet food mail order company. I project managed the...
Optimal Copy was engaged to conduct keyword research and write meta data for a number...
Optimal Copy wrote the SEO web copy for this New Zealand finance company's wesite.
Optimal Copy was engaged to write compelling homepage copy for this website, belonging...
Optimal Copy wrote engaging, optimised web copy for the website of this NZ manufacturer...
Optimal Copy wrote compelling sales copy for two key pages of this website for a...
Optimal Copy wrote SEO web copy for this niche canvas maker's website, based in NZ.
Optimal Copy was engaged to write compelling copy for the homepage and key services...
I regularly contract services to this niche web copy supplier, and also wrote the SEO...
Website of a specialist supplier of vinyl boat names and graphics. Optimal Copy wrote...
Website of an award-winning NZ photographer. Optimal Copy was engaged to write...
Optimal Copy was engaged to write compelling SEO web copy for this specialist service...
Optimal copy wrote complete SEO web copy for the website of Auckland-based IT service...
Optimal Copy was engaged to write more compelling homepage copy for this NZ property...
Optimal Copy has written a number of key pages for this Auckland-based training and...
Website of Auckland-based IT service company Real IT. Optimal Copy wrote complete SEO...
Optimal Copy re-wrote key pages of this site, belonging to an Auckland-based graphic...
Optimal Copy wrote SEO web copy for all pages of this Auckland-based accountancy firm's...
Optimal Copy wrote both brochure and web copy for this travel advice company.
Personal profile for mortgage and insurance broker.
Personal profile for real estate agent.
While employed by Donald Russell I wrote all of the copy for their many seasonal mail...

Skills (5)

Online Article Writing and Blogging Test (UK Version)
My Score
UK English Basic Skills Test
My Score
UK English Grammar Test (For Writing Professionals)
My Score
Search Engine Optimization Test
My Score
Knowledge of Google Webmaster Central Test
My Score

Service Description

As a professional SEO copywriter with six years experience in copywriting, direct marketing and online marketing , I have all the skills needed to write engaging, compelling and highly persuasive web copy that search engines just love to rank highly.

The higher you rank in the search engines, the more visitors your website will get. And the more compelling your website copy, the more of those visitors you'll convert into customers.

Simply put...
More visitors + More conversions = More profit from your website.

I've worked with clients across a broad range of industries, who have already had great results using my copy for their marketing.

PLUS - there's no risk involved with my 'Two Thumbs Up' Guarantee. I'm so sure you'll love my work, I guarantee it. Quite simply, if you don't think the copy I write for you is worth two thumbs up, then my work isn't finished. And I'll keep working on your copy until you're completely happy, at no extra cost.

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FX Marketing
2009 - Present
I regularly contract out specialist web copywriting services to this marketing company based in Auckland, NZ.
Optimal Copy
2008 - Present
Optimal Copy is my own copywriting business, specialising in search engine optimised web copy. I work primarily with small and medium-sized businesses, but have worked with larger clients also.
Donald Russell Ltd.
Online Marketing Executive
2005 - 2008
I was responsible for planning, executing and managing all online marketing functions for this gourmet food mail order company in the UK. My responsibililties included managine the e-commerce...
Snowsport Scotland
Publications Officer
2004 - 2004
I was responsible for writing, commissioning and editing articles for the Snowsport Scotland member magazine, aas well as advising the production team on design and layout.


Institute for Direct Marketing (UK)
Diploma in Direct and Interactive Marketing
2006 - 2007
The Robert Gordon University, UK
BA (Hons) Publishing
2001 - 2005
Aberdeen College, UK
HNC Communication
2000 - 2001
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


web copy
website copy
web copywriting
seo copywriting
website copywriting
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
May 2010
Elance URL
Helen H. | Elance

Helen H.