Communications...take Congressional experience, global political campaigning and non-profit leadership, and social media expertise, and repackage it all for small businesses - that's Pantheon Integrated Communications. The elite, intense cauldron of political communications we started in requires constant evolution, and a unique, comprehensive set of integrated communications skills. Itís unforgiving of teams who don't integrate on the cutting-edge constantly.
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When we work with our small-business clients, we start by working with you to...
We focus on providing elite communications for small businesses - whether it's a small, bare-bones website, or a full-house strategic international campaign. And, we also TEACH the fundamental communications skills small business owners need. While we generally prefer to assist with an overall strategy, here is a core list of the individual services we are happy to provide:
- Press releases and story pitching
- Website construction and content
- Social media page construction, content, and network development
- Op-eds, articles, press kits, speeches, and other public relations products
- Ghost writing
- International consulting
An important component of what we do is to ensure you're not getting taken to the cleaners - there is a lot of communications snake-oil out there, that unaware small-business owners are vulnerable to. Search Engine Optimization and press releases are a perfect example. Does SEO matter? Absolutely. Same with press releases. But how it's done, and the degree to which you need it, are very specific. If you're a local service provider, then paying to have your press releases "search engine optimized" and blasted globally is a nearly absolute waste of your money. But crafting your press release with the right approach on something interesting you're doing, and pitching it properly to an individually selected journalist, will help you penetrate the clutter - and get the attention of those journalists in your market. It's about crafting a good...
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