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Paula R. | Elance
 
176985602337900
Last Sign-in: Aug 12, 2015

Paula R.

   United States
  |   New York City, NY

Overview

Creative brand strategist with more than six years in advertising, experience with brand activations, UX, consumer behavior, market research (quantitative and qualitative) and go-to-market strategy. Managed foreign brands launching into Brazilian market, developed insights and strategy recommendations for a consumer electronics brand in United States. Native fluency in English and Portuguese with a high level of Spanish. Dual citizenship: Brazilian / American.

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Skills (10)

Tested
Marketing
Digital Strategy
Digital Marketing
Strategic Planning
SEM
Online Marketing
Online Branding
Creative Strategy
Television
Video Production

Employment

co: collective
Strategist
2015 - Present
Sideways Inc
Creative Strategist - Freelancer
2014 - 2015
• Created go-to-market strategies for electronic manufacturing products • Improved brand experiences through digital strategies and online activations. • Led primary and secondary research to...
Brazilian Presidential election campaign 2014
Digital Strategist
2014 - 2014
•Digital strategist and online activations •Content Producer •Social Media •Copywriter
Lua Propaganda
Account Planner
2011 - 2013
Prepared creative briefs, focused briefs, and campaign strategies. • Guided the development of accurate and insightful conclusions from research data and presentation of strategy direction to...
DMI Interactive Advertising Agency
Creative Strategist
2011 - 2011
Planned and created digital campaigns. • Coordinated the social media and digital departments for online media strategy.
FGV
Content Producer
2010 - 2011
Coordinated the multimedia department • Multimedia content producer to the FGV channel
Like filmes
Project Manager
2010 - 2010
Coordenação de projetos de filmes publicitários
O2 Filmes
Producer
2010 - 2010
Producer
Miração Filmes
Producer
2009 - 2010
Producer

Education

Fundação Armando Alvares Penteado
College Graduation
-
Miami ad School
Bootcamp - account planning
-
Miami Ad School
specialization course
-
Overview  |  Job History  |  Resume/C.V.

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  • 12 months
  • Lifetime
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Per Client
Identity
Username
paularighetti
Type
Individual
Member Since
August 2015
Elance URL
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0
Paula R. | Elance

Paula R.