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Paulette B. | Elance
Last Sign-in: Dec 8, 2015
Sorry, I am not available for new work at this time.

Paulette B.

Package & Label Design Specialist
   United States
  |   Clintonville, WI
  |  2:20 am Local Time


Minimum Hourly Rate $60

Extensive experience in consumer packaging design. In-depth knowledge of printing methods and substrates, federal packaging regulations and layout guidelines allowing for intuitive end-result design.

Experience in development and evolution of brand identity. Able to integrate and maintain consistency with line extension design. Full understanding of brand design hierarchy yielding clear communication to consumer. Able to understand and interpret client's wishes resulting in concise solutions.

Ability to recognize and interpret production...

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Sep 21, 2015|Label & Package Design|$12|Completed
Sep 16, 2015|Label & Package Design|$48|Completed
Sep 16, 2015|Label & Package Design|$18|Completed
Sep 16, 2015|Label & Package Design|$78|Completed

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Update existing packaging with more color and impact.
New packaging design needed for existing product, but designed for niche marketing.
Design packaging graphics for new line of Cassava Tortilla Chips.
Design and produce packaging graphics for RealXGear Copper Compression Sleeves, create...
Create packaging for new product with consistent look to existing product packaging.
Packaging design for My Super Foods lne of children's snacks.
Create wrapper designs for new granola bars line.
Designed packaging graphics for all flavors of My Super Cookies boxes.
Designed packaging graphics for individual serving size bags of My Super Cookies.
Packaging design for frozen vegetable bags.
Vande Walle's Candies - award-winning new packaging design
Farbe Supplemental Products
Concept direct print label.
Create logo and label design for new product launch.
Create a label design for an existing Magnesium Lotion product to be used for private...
Creation of label art for line of natural magnesium body lotions and gels.
Creation of retail box graphics for line of infra-red heaters.
Custom floor display unit design with graphics to match existing packaging for Coffee...
Custom floor display unit design with graphics to match existing packaging for Coffee...
Custom ice cream brand and wrap-around graphics designed for floor freezer company.
Custom ice cream brand and wrap-around graphics designed for floor freezer company.
Tradeshow Display design for launch of new Snackfood Company.
Tradeshow display graphics for infra red heating unit company.
Create small owners manual to insert into packaging
Create multi-page catalog layout for new product (sample shows only 6 of 20 pages)

Skills (7)


Service Description

High-powered, highly educated and experienced, I am able to take any project you have available and present a professional, well-thought-out and pin-pointed solution to your design/marketing inquiry.

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Identity Concepts
Owner, Freelance Graphic Designer
2011 - Present
I started Identity Concepts as a Freelance Graphic Designer in early 2011, focusing on Packaging Design and Marketing Materials Design. I have worked with clients locally, nationwide and worldwide...
Directions Incorporated
Senior Graphic Artist
1999 - 2010
Designer, production artist and illustrator for a variety of national consumer product companies in the food, chemical, clothing, health and pet products industries including: Kraft - Oscar Mayer,...
Printron Engravers
Graphic Artist
1994 - 1999
Production artist, designer and pre-press associate for flexographic plate-maker and rule/die maker. Duties included: preflight of client art, layout of design, trapping art, step-out for plate...
Seering & Company
Graphic Artist
1991 - 1994
Started as an Intern, then was hired full-time as Graphic Artist. Handled corporate identity, print ads, brochures and collateral material for clients including: First Northern Savings Bank; Copps...


DuPont's Color Theory for Flexo
Certificate of Completion, Color Theory
CompuMaster Workshops - division of Graceland Coll
Certificate of Attendance, Mastering Adobe Photosh
Northeast Wisconsin Technical College
Associate's, Marketing Communications
1989 - 1992
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


Label design
packaging design
logo design
production art
graphic design
marketing collateral
trade show graphics
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
January 2011
Elance URL
Paulette B. | Elance

Paulette B.