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Pavan McDonald | Elance
 
176985602337900
Last Sign-in: Jan 12, 2014

Pavan McDonald

Expert Copywriter
   United Kingdom
  |   London, London

Verified Freelancer

Pavan McDonald's identity has been verified.  Learn More

Overview

Minimum Hourly Rate $44

Conceptual and versatile copywriter.
Seven years in print and digital media.
Award-nominated writing for global brands.

Words sell.

Clients: Aviva, Auto Trader, Comedy Central, Gas Safe Register, Giftioni, Star Wars, Woolworths.



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Mar 8, 2013|Copywriting|$274|Working
Mar 8, 2013|Article Writing|$299|Completed
|
3.9
Feb 21, 2013|Copywriting|$0|Working
Nov 7, 2012|E-books and Blogs|$200|Completed

View All »

Portfolio

Lucas Films and MGA Entertainment are openly scrupulous about their brand image, so I...
One of many articles I've written for U.S. luxury gift experience company, Giftioni. In...
A brochure I wrote and edited for one of the most prolific and high-profile property...
Global insurance brand Aviva has very specific brand guidelines. While conceiving copy...
This DADI-nominated advertising campaign was conceived from scratch by myself and a...
Writing product, email and licensing copy for Woolworths Online required the ability to...
Gas Safe Register had very clear guidelines for their online copy: to inform audiences...
My work for Comedy Central's UK website varied from writing articles to creating online...
This online advertising campaign for Auto Trader was conceived by myself and a lead...
Writing web copy for Auto Trader - one of the most visited websites in the UK -...

Skills (8)

Tested
English
Online Copywriting
Print Copywriting
Creative Copywriting
Article Writing
Video Sales Letters
High Conversion Copy
UX Copywriting

Service Description

Clear and concise, engaging and expertly-woven copywriting for websites, print and online brochures, online articles, blogs, advertisements and videos.

Expertly-honed brand voices, from quirky and funny to luxury and high-end.

User-focused web content guiding users quickly and easily through the sales funnel. Includes on-brand long and short web copy, product descriptions, navigational tabs, buttons and calls-to-action.

Brochure content including in-depth research, catchy headings and compelling, informative copy.

Engaging, story-telling articles that grab the reader, draw them in and guide them through the required journey. Includes the use of SEO keywords in a natural and unsaturated way.

Clients include: Aviva, Auto Trader, Comedy Central, Gas Safe Register, Giftioni, Star Wars, Woolworths.

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Employment

www.wordssell.com
Freelance Copywriter
2010 - Present
Freelance Online Copywriter in the Internet Marketing sector with clients spanning Europe and America, specialising in niches including Forex, Life Coaching, Dating and Biz Opp. A string of top 5...
Trader Media Group
UX Copywriter
2010 - 2011
Web Content Writer and Consultant specialising in User Experience and Marketing copy for Autotrader.co.uk
Barracuda Digital
Senior Copywriter
2009 - 2010
Senior Copywriter on accounts including Aviva, Comedy Central, Scouts Association and Gas Safe Register
Woolworths PLC
Senior Copywriter
2007 - 2008
Senior Copywriter managing small copy team, responsible for ensuring compelling online web content for a vast range of product categories and household brands including Disney, Star Wars, Mamas &...

Keywords

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  • 12 months
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Identity
Username
Pavan-Copywriter
Type
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Member Since
February 2012
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Pavan McDonald | Elance

Pavan McDonald