A local, regional and national media buying professional, who plans and negotiates media purchases for advertising campaigns in a variety of mediums including television, radio, outdoor, print (newspapers and magazines) and online.
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Peak-Media is proficient in the latest media buying technology, analysis post-buy of media placements and monitors all buys to insure proper delivery and rotation patterns.
Has worked on a variety of different clients ranging from healthcare, fast service restaurants, yellow pages and community service...
Jun 16, 2015|Marketing & Sales Consulting|$9,419|Working
Peak Media manages the entire media buying process from pre-buy planning through post-buy analysis to insure the delivery of point goals are met. At Peak Media we believe strongly in a strategic media planning and placement process to better assist creative direction, delivery to the target audience and achieve overall objectives and goals set by the client.
Our primary objective is to protect your media investment. We realize the importance of your media dollars and strive to provide the greatest value to you. We pride ourselves on stretching your media budget through added value incentives. Our media relationships are viewed as true partnerships, and we expect them to continually bring promotions and ideas to us, that will benefit the client.
1. MEDIA OBJECTIVES
The core to any media recommendation is the media objective(s), whose purpose is to implement the overall marketing objectives and strategy. Media objectives are influenced by:
National Media Trends
Reach and Frequency Goals
2. MEDIA PLANNING/STRATEGIES
Strategies are neither the beginning, nor the end, of planning. Media objectives precede them, and media tactics follow them. Media strategies would include:
Size of Primary Target Audience
Strategy for Allocating the Budget
Geographical Weighting (if...
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