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Peak Media | Elance
 
176985602337900
Last Sign-in: Aug 29, 2015

Peak Media

Professional Media Buyer / Strategist
   United States
  |   Edmond, OK

Overview

Minimum Hourly Rate $70

A local, regional and national media buying professional, who plans and negotiates media purchases for advertising campaigns in a variety of mediums including television, radio, outdoor, print (newspapers and magazines) and online.

Peak-Media is proficient in the latest media buying technology, analysis post-buy of media placements and monitors all buys to insure proper delivery and rotation patterns.

Has worked on a variety of different clients ranging from healthcare, fast service restaurants, yellow pages and community service...

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Jun 16, 2015|Marketing & Sales Consulting|$9,419|Working

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Skills (3)

Tested

Service Description

Peak Media manages the entire media buying process from pre-buy planning through post-buy analysis to insure the delivery of point goals are met. At Peak Media we believe strongly in a strategic media planning and placement process to better assist creative direction, delivery to the target audience and achieve overall objectives and goals set by the client.

Our primary objective is to protect your media investment. We realize the importance of your media dollars and strive to provide the greatest value to you. We pride ourselves on stretching your media budget through added value incentives. Our media relationships are viewed as true partnerships, and we expect them to continually bring promotions and ideas to us, that will benefit the client.


1. MEDIA OBJECTIVES
The core to any media recommendation is the media objective(s), whose purpose is to implement the overall marketing objectives and strategy. Media objectives are influenced by:
Research
Target Audience
Geography
National Media Trends
Budget
Creative
Reach and Frequency Goals
Seasonality/Continuity
Qualitative Data

2. MEDIA PLANNING/STRATEGIES
Strategies are neither the beginning, nor the end, of planning. Media objectives precede them, and media tactics follow them. Media strategies would include:
Size of Primary Target Audience
Launch Approach
Mediums Recommended
Seasonality
Strategy for Allocating the Budget
Promotional Opportunities
Geographical Weighting (if...

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Overview  |  Job History  |  Team  |  About the Company

Keywords

Media Planning
Placement
Negotiation
Buyer
Company Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
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Total
Milestones
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Reviews
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Clients
Total
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Identity
Username
Peak-Media
Type
Company
Member Since
October 2008
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0
Peak Media | Elance

Peak Media